lbrightphd + videos   13

The Future of Display Advertising Is Interactive, Social & Customizable
Did you ever have that one friend that was always late to every party, but then when that friend finally arrived the party would change completely for the better? Google is that friend, and the party is display advertising.
At yesterday’s IAB advertising conference, Google executives spent some time talking candidly about where they think display advertising is headed. And it might be worth listening to their thoughts. Even though they came late to the display ad game, they’re still one of the foremost experts on advertising online.


Source: The Future of Display Advertising Is Interactive, Social & Customizable http://www.reelseo.com/google-future-display/#ixzz1Zp3cxadB
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advertising  interactive  display-ads  google  videos 
october 2011 by lbrightphd
Interviews - Sherry Turkle | Digital Nation | FRONTLINE | PBS
There seems to be a mass of cheerleaders out there who are celebrating this digital revolution, particularly in education.

I think that we live in techno-enthusiastic times. We celebrate our technologies because people are frightened by the world we've made. The economy isn't going right; there's global warming. In times like that, people imagine science and technology will be able to get it right.
media  technology  sherry-turkle  videos 
august 2011 by lbrightphd
Watch Online | The Persuaders | FRONTLINE | PBS
Americans are swimming in a sea of messages.

Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders.
videos  persuasion  advertising 
august 2011 by lbrightphd

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