Presentation to look at for class next semester

Don't ignore your dreams; don't work too much; say what you think; cultivate friendships; be happy.

While Gotham is at the science fair, I’m banging the prom queen behind the woodshop.

Nerdbait: How to cite a Tweet in an academic paper, from The Atlantic (h/t saragregory for find)

Cathy Davidson’s new book argues that we perceive only a fraction of everything going on around us, and this attention blindness ill prepares us for the multi-tasking Internet age. By Casey Schwartz.

In Fathom Analytics' new Relationship Quality Index, the top-rated brands on Facebook tend to be the ones with the most likes. YouTube (48 million likes), MTV (29 million), Coca-Cola (36 million), Starbucks (26 million) and Disney (29 million) make up the top five. But because of other factors, such as engagement and emotion, those brands don't fall in precise order of fan counts.

108,066 people have decided to learn to code in 2012.
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What most users don’t know is that the new features being introduced are all centered around increasing the value of Facebook to advertisers, to the point where Facebook representatives have been selling the idea that Timeline is actually about re-conceptualizing users around their consumer preferences, or as they put it, “brands are now an essential part of people’s identities.”

I myself have two daughters, a 9-year-old and a 6-year-old, and I've learned from those girls how to be a better man. If I'd had a boy, then there'd be two shitty versions of me. The last thing I need to do is fail twice with two different people: me and my son. But I benefit from an uncomplicated relationship with my daughters--I get to observe how great they are. I'm always learning from them, and they are well-mannered with far better living habits than I have. When I get up in the morning, for instance, they're already dressed, with their teeth brushed and looking nice. I'm not capable of any of that.

It may not be surprising that there's a lingering preference for baby boys over baby girls worldwide. What's alarming, however, is that this global inclination is manifesting more strongly than ever. Historically, when nature is allowed to determine sex all on its own, about 105 boys are born for every 100 girls (and because women live longer, the ratio of people on the planet evens out over time, even tilting slightly toward females).

Within the user-generated content sites, the role and growth of social networking sites has been undeniably overwhelming. Social networking sites (SNS) generate millions of dollars in revenue and advertising, yet little is known about why college students join and participate in these sites, which allow users to create their own content or space. This study adopts survey methodology to investigate the influence of college students' level of Internet self-efficacy, need to belong, need for cognition, and collective self-esteem on their attitude toward SNS. Internet self-efficacy, need to belong, and collective self-esteem all have positive effects on attitudes toward SNS. Furthermore, attitude toward SNS mediates the relationship between willingness to join SNS and (1) Internet self-efficacy and (2) need to belong, and the mediation is only partial between willingness to join and collective self-esteem. The author also draws managerial implications.

With the advent of popular Web destinations such as MySpace and Facebook, online social networking communities now occupy the center stage of e-commerce. Yet these online social networking communities must balance the trade-off between advertising revenue and user experience. Drawing on the sociology and advertising literature, this study investigates the impacts of social identity and group norms on community users' group intentions to accept advertising in online social networking communities. By outlining how this type of group intention could influence community members' perceptions and value judgments of such advertising, this study delineates possible mechanisms by which community members may respond positively to community advertising. The authors test the proposed theoretical framework on a sample of 327 popular online community users in China and obtain general support. Implications for the prospect of advertising in online social networking communities are discussed.

Keywords: Online social networking communities, advertising responses, social factors.