Here is what's going on with MoviePass.
25 days ago
The service’s bigger play, of course, is Big Data: the accumulation of detailed user profiles indicating moviegoers’ locations, genre preferences, their go-to multiplex, frequency of attendance, and even snacking habits. Last month, the company sold a 51 percent stake to the firm Helios and Matheson Analytics—whose home page actually roars in all-caps 50-point font, “WE ARE BIG DATA”—for $27 million. And Lowe isn’t shy about envisioning a future in which the MoviePass card (or phone app) might provide a larger “night at the movies” experience based around a Jetsons-esque Information Age interface: “We want to create a whole, ‘Go to this bar, go to this restaurant, get discounts. Use your MoviePass card to pay for everything. And get a bill at the end of the month.’ You walk out of the movie theater, we can offer you a digital soundtrack to that film, right when you’re emotionally charged. Or offer you a copy of the film when it comes out.”big-data
25 days ago
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