kevan + advertising   133

How big tobacco lost its final fight for hearts, lungs and minds | Society | The Guardian
"Printed on the tray was an aphorism attributed to GK Chesterton: “I owe my success to having listened respectfully to the very best advice and then going away and doing the exact opposite.” Japan Tobacco International, owner of the Benson & Hedges brand in the UK, credited the packaging innovation with a near 47% year-on-year rise in sales."
chesterton  cigarettes  advertising 
may 2016 by kevan
Brain games exploit anxieties about memory loss for profit – scientists | Science | The Guardian
"Our biggest concern here is that older people are making choices – both about how they spend their money and on how they spend their time – based on this kind of information that we feel is not well-grounded."
brains  games  advertising  lies 
october 2014 by kevan
Almost Human: The Surreal, Cyborg Future of Telemarketing - Alexis C. Madrigal - The Atlantic
"The first contains the more scripted bits of salesmanship, which, in CallAssistant technology, are mapped to the number keys. The second set of sounds are the little conversational asides that help make the conversation feel more natural. Hit 'L,' for example, and the voice laughs. Hit the equals sign, and the voice says, 'Exactly.'"
advertising  illusions  sound  camrad  via:danielle 
december 2013 by kevan
BBC News - Eating popcorn 'disrupts advertising'
"Researchers found that viewers remember brands by simulating the pronunciation of a new name with their mouths. But this "inner speech" can be disturbed by chewing, rendering adverts redundant."
food  advertising  memory  via:newsmary 
october 2013 by kevan
This Recycling Bin Is Stalking You - Siraj Datoo - The Atlantic Cities
"The bins record a unique identification number, known as a MAC address, for any nearby phones and other devices that have Wi-Fi turned on. That allows Renew to identify if the person walking by is the same one from yesterday, even her specific route down the street and how fast she is walking."
advertising  surveillance  camrad  phones 
august 2013 by kevan
Deserted Places: Empty billboards in Greece
"As turnover in retail trade has dropped by 54.6% since 2009, the advertising companies that own the billboards have suffered greatly from the economic crisis."
dereliction  signs  advertising 
april 2013 by kevan
In London, Kellogg's Swaps Snacks For Tweets To #tweetshop | Global News - Advertising Age
"Kellogg's is bridging the gap between social currency and real-life money by letting customers at a central London pop-up store pay for Special K Cracker Crisps with a tweet."
food  advertising  twitter  camrad  via:josh 
september 2012 by kevan
Branded For Life
"Eventually, reporters, news consumers, or people willing to buy or sell skin ads tired of these “news of the weird” tattoo stories, and the trend died out by the late 2000s. So did most of the dot-coms. But many of the tattoos are still around."
skin  advertising  web 
september 2012 by kevan
BBC News - Beastie Boys star Adam Yauch's will bans music in ads
"Notwithstanding anything to the contrary, in no event may my image or name or any music or any artistic property created by me be used for advertising purposes."
advertising  music  death  law 
august 2012 by kevan
Advergames - Committee of Advertising Practice
"The complainant believed the game gave a misleadingly impression of the nutritional or health benefit of the product as a whole by implying that eating fruit-flavoured confectionary was equivalent to eating fruit."
advertising  games 
may 2012 by kevan
Kosmograd: Olympics Brand Exclusion Zone
"Within this area, officially called an Advertising and Street Trade Restrictions venue restriction zone, no advertising for brands designated as competing with those of the official Olympic sponsors will be allowed. [...] This will be supported by preventing spectators from wearing clothing prominently displaying competing brands, or from entering the exclusion zone with unofficial snack and beverage choices."
london  advertising  maps 
may 2012 by kevan
subpixel | F.A.T.
"subpixel is built from laser-cut acrylic, rubber bands, and nine razor blades. In two quick swipes, it transforms a small patch of subway advertisement [into] an 8×8 grid of pixel stickers, ready for two-way interaction with the public."
advertising  paper  mutation  via:waxy 
april 2012 by kevan
The HTML5 Gendered Advertising Video Remixer
"[It] lets you re-combine video from ads directed at boys with audio from ads directed at girls (and vice versa) to create hilarious and insightful fair use mash-ups."
advertising  children  mutation 
march 2012 by kevan
How Companies Learn Your Secrets - NYTimes.com
"Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a bright blue rug. There’s, say, an 87 percent chance that she’s pregnant and that her delivery date is sometime in late August."
advertising  secrets  camrad  via:blech 
february 2012 by kevan
TripAdvisor censured over ‘trusted reviews’ - FT.com
"The ASA has banned TripAdvisor UK from claiming or implying that “all the reviews that appeared on the website were from real travellers, or were honest, real or trusted” on its UK site."
travel  lies  advertising  camrad 
february 2012 by kevan
Wackywriting and the cult of Innocent | ABC Copywriting blog
"In my view, wackywriting has its roots in the sort of language used by some middle-class parents to their young children: jolly, zany and childlike, but with a colder undercurrent of authority, judgement and passive aggression."
advertising  language  psychology  via:minkette 
october 2011 by kevan
Word Cloud: How Toy Ad Vocabulary Reinforces Gender Stereotypes | The Achilles Effect
"If a word was repeated multiple times in one commercial, I included it multiple times to show how heavily these words are used."
language  advertising  children  toys  via:minkette 
april 2011 by kevan
BBC News - Product placement ban on British TV lifted
"Under Ofcom regulations, broadcasters must inform viewers by displaying the letter 'P' for three seconds at the start and end of a programme that contains product placement."
advertising  television  camrad 
february 2011 by kevan
Blue Monday is bullshit churnalism. Beware any journalist who promotes it. - bengoldacre - secondary blog
"Every year Blue Monday will reappear, perhaps the best thing you can do is treat it like a radiolabel to help you identify cut and paste journalists whose output you cannot trust more broadly."
depression  lies  news  advertising 
january 2011 by kevan
Cinema advertising tricks from the 1920s | Hide&Seek - Inventing new kinds of play
"Have facsimile of legal subpoena printed, summoning the public to attend the attraction. [...] 'And for failure to attend you will be guilty of not witnessing a tense drama that will entrance you with the remarkable acting.'"
advertising  history  camrad  via:holly 
september 2010 by kevan
'Shocking' London Dungeon ad banned | Media | guardian.co.uk
"Merlin Entertainments, which runs the London Dungeon, said that in order to 'avoid causing fear and distress' it had followed London Underground's guidelines in 'avoiding flames and excessive, dripping or running blood'."
advertising  zombies  tube  blood 
july 2010 by kevan
ALT/1977: WE ARE NOT TIME TRAVELERS on the Behance Network
Adverts for 1970s versions of modern gadgets. "I've learned that there is no greater design element than the anachronism. I've learned that the strongest contrast isn't spatial or tonal but historical. I've learned that there's retro, and then there's time travel."
design  history  advertising  time  via:waxy 
june 2010 by kevan
Adactio: Journal—The Chalkboard of the Fourth Wall
"I’m the unluckiest chalkboard in Brighton. Summer’s coming and this side of the building is always in the shade. Please come inside and tell them to move me to the western wall."
signs  meta  brighton  advertising 
october 2009 by kevan
Woman Sues Toyota Over 'Terrifying' Prank
An unclear-consent Toyota email campaign backfires. "Duick claims she had difficulty eating, sleeping and going to work during March and April of last year after she received e-mails for five days from a fictitious man [who] said he was on the run from the law, knew her and where she lived, and was coming to her home to hide from the police."
delusions  law  advertising  email  camrad  via:holly 
october 2009 by kevan
The New York Times Explains How it Got Hacked: It Sold an Ad to a Hacker | Peter Kafka | MediaMemo | AllThingsD
"The culprit masqueraded as a national advertiser and provided seemingly legitimate product advertising for a week. Over the weekend, the ad being served up was switched so that an intrusive message, claiming to be a virus warning from the reader’s computer, appeared."
advertising  viruses  scams 
september 2009 by kevan
Infomercial Hell from Everything Is Terrible! - Video
"Are you tired of the ever present toxins that come from the backbreaking struggle of modern life?" A continuous edit of all the life-without-our-product build-up from bad infomercials.
advertising  television  lies  shopping  via:waxy 
september 2009 by kevan
The new rules of viral marketing - Brand Republic News - Brand Republic
ASA ruling on the 'Shifty' hoax email ad. "Guidance issued by the Information Commissioner's Office (ICO) stresses that the customer who passes a friend's details to the advertiser must confirm that they obtained the friend's consent."
advertising  lies  camrad  spam  via:qwghlm 
june 2009 by kevan
'Drugs' email banned by ad watchdog | Media | guardian.co.uk
"An email marketing campaign for the British film Shifty that encouraged people to 'stitch up a mate' by making them think they were being investigated by police for drugs offences has been banned by the advertising regulator."
advertising  lies  camrad  drugs  films  email 
may 2009 by kevan
Online Age Quiz Is a Window for Drug Makers - NYTimes.com
"The drug companies can even use [the 'what's your real age?' quiz] answers to find people who show symptoms of a disease - and begin sending them messages about it even before the people have received a diagnosis from their doctors."
drugs  medicine  advertising  email  camrad  via:waxy 
april 2009 by kevan
CR Blog » Blog Archive » Meet Mr Chicken
"We design a hell of a lot of logos for chicken shops of which we’ve never registered any of them, and if these names are not registered people just use them, right?"
food  birds  advertising  design  memetics  via:amuchmoreexotic 
march 2009 by kevan
It’s Time To Start Thinking Of Twitter As A Search Engine
"More and more people are starting to use Twitter to talk about brands in real time as they interact with them."
web  advertising  business  via:joh 
march 2009 by kevan
Atheist bus ad campaign not in breach of advertising code
"The ASA Council concluded that the ad was an expression of the advertiser’s opinion and that the claims in it were not capable of objective substantiation."
advertising  religion  law 
january 2009 by kevan
Atheist bus campaign draws 57 complaints - Advertising News - Brand Republic
"One of those to complain to the ASA is Stephen Green, of Christian Voice, who has challenged the ads on grounds of 'truthfulness' and 'substantiation', suggesting that there is not 'a shred of supporting evidence' that there is probably no god."
religion  advertising  transport 
january 2009 by kevan
US advertising: McMorning Las Vegas, here's the news | Media | The Guardian
"The presenters conspicuously do not drink from the cups, which is just as well - the cups contain a bogus fluid and fake ice to prevent the cubes melting."
news  advertising  camrad 
july 2008 by kevan
Use My Photo? Not Without Permission - New York Times
"Her image is accompanied by a mocking slogan - according to the ad, Alison is the kind of loser 'pen friend' whom subscribers will finally be able to 'dump' when they get a cellphone." The perils of commercial-with-attribution creative commons.
advertising  photos 
may 2008 by kevan
Ballardian: the World of J.G. Ballard » Indexed out of existence...
"Whether in fact this man was a returning astronaut suffering from amnesia, the figment of an ill-organized advertising campaign, or, as some have suggested, the second coming of Christ, is anyone's guess."
books  ballard  illusions  advertising 
may 2008 by kevan
Is Online Marketing Making Kids Obese?
"Kentucky Fried Chicken used a high-pitched Mosquito tone, [audible] only to those with extremely undamaged hearing such as children, in its television ad." During the line they wanted kids to pay attention to, which they then pitched as a 'competition'.
advertising  camrad  food  sound  ears 
march 2008 by kevan
Richard Prince - Jim Krantz - Photographs - Art - New York Times
"What do the photographers who took the original pictures think of these pictures of their pictures, apotheosized into art but without their names anywhere in sight?" [...] "I never associated advertisements with having an author."
advertising  art  mutation  photos  crime  law  via:hoaxes 
february 2008 by kevan
Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting
"Depending on how you define the specific mechanics of influence, you'd get totally different types of epidemics--or maybe none at all. But gurus of the Influentials theory never directly clarify these mechanics."
advertising  memetics  science  simulation  society 
january 2008 by kevan
Design Observer: Will the Real Ernst Bettler Please Stand Up?
"While like many others I found the idea of the downfall of P+H at the hands of a designer awfully satisfying, why would a subtle poster series be more effective than, say, a journalist's expose?"
design  advertising  hoaxes 
january 2008 by kevan
New 3-D Technique From RabbitHoles Makes Posters Pop
"Rather than simple static images, RabbitHoles' can take six- to eight-second movie clips from 2-D and 3-D films and print them into a poster that 'moves' as the viewer walks past."
advertising  technology  science  light  future  via:antonia 
january 2008 by kevan
GCHQ tries to recruit spies with ads in computer games | Advertising | MediaGuardian.co.uk
"The ad, which runs with the strapline 'Careers in British Intelligence', appears as a poster in scenes in real-time online games including Electronic Arts' Need for Speed Carbon, Ubisoft's Tom Clancy's Rainbow Six: Vegas and Splinter Cell Double Agent."
games  advertising 
october 2007 by kevan
kameraflage(tm)
"Kameraflage is possible because digital cameras see a broader spectrum of light than human eyes. By rendering content in these wavelengths we are able to create displays that are invisible to the naked eye, yet can be seen [through] a digital camera."
light  illusions  technology  design  advertising  secrets 
august 2007 by kevan
Food manufacturers target children on internet after regulator's TV advertising clampdown | Food and drink | Life and Health
"Brands such as McDonald's, Starburst, Haribo and Skittles are using the internet to target children now that new rules from the media regulator Ofcom have made it difficult to advertise during children's television."
food  advertising  law 
july 2007 by kevan
The Olden Time Series, Vol. 4: Quaint and Curious Advertisements by Brooks - Project Gutenberg
"THE PRINTERS of this Paper bag Leave to Advertise their Customers, that they have lately purchas'd a new Set of TYPES, at a very great Expence, which will be improved for the Entertainment and Instruction of the Public."
advertising  history  via:leonard 
june 2007 by kevan
Radio 1 pulls 'promotional' track for brand of hair gel | The Guardian | Guardian Unlimited
"Style, Attract Play is the slogan for the hair product range Shockwaves. Honeyshot was created by the advertising firm Saatchi & Saatchi as a pop group that can be bought "off the shelf" by companies to covertly promote their brands."
advertising  camrad  hair 
may 2007 by kevan
Project Wonderful
Auction-based advertising - interesting, if a bit webcomic-biased and small-scale feeling. Am giving it a go. "There's no fee, and the worst that could happen is that your message reaches millions for the best price going."
advertising  web  money 
january 2007 by kevan
Stay Free! Daily: Marketing, crystallized
"To counter a problem that Norelco's two rotary heads, intended to give greater comfort, took longer to shave, Mr. Kress changed the product name to 'Speedshaver' -- 'at least leaving the impression that it shaved fast.'"
advertising  illusions 
november 2006 by kevan
Keep The Aspidistra Flying (1997)
Class tourism with a well-stuffed parachute, and how every single luxury and happiness costs money. It's presented a little more blandly and cleanly than the novel, with a merely quaint and cheerful Lambeth, but Richard E Grant is perfect as Comstock.
filmlog  4stars  money  poetry  advertising  society 
november 2006 by kevan
Coming to (free) mobile phones for youths: Ads - International Herald Tribune
"Pitching itself as the world's first advertising-supported phone company, a Finnish company called Blyk plans to roll out a free mobile phone service next summer aimed at 16- to 24-year- olds, first in Britain and then elsewhere in Europe."
phones  advertising  via:jones 
november 2006 by kevan
Kable - Data sales for tax cuts - 3 October 2006
"Such use of the data gathered through the E+ cards, previously known as Edge smartcards, would be voluntary for residents - but for those who did not wish to take part, 'it will be £1,400 for a band D,' Bettison said."
surveillance  politics  money  advertising  camrad  via:plasticbag 
october 2006 by kevan
Guardian Unlimited | Postman who fought junk mail loses round
"Mr Annies was disciplined after Royal Mail bosses discovered he had delivered his own leaflet to houses on his south Wales round highlighting a little-known opt-out clause which can stop unwanted mailshots."
advertising  camrad  paper  business 
september 2006 by kevan
Thank You for Smoking (2005)
Neatly hitting a series of tobacco-lobby set-pieces. A bit disconnected, but somehow blandly and inevitably seamless at the same time. The vague idea of the Departments of Alcohol, Tobacco and Firearms acting as supervillain team is great, though.
filmlog  3stars  cigarettes  advertising  lies  politics 
september 2006 by kevan
The Rise and Rise of Michael Rimmer (1970)
Peter Cook gliding to power through the (often nonsensical) abuse of opinion pollsters and political referenda. But Rimmer's total lack of emotions, motives or coherent enemies makes his character, and the whole film, feel rather pointless.
filmlog  3stars  advertising  politics  society 
september 2006 by kevan
The Escapist - "I'm Evil" - Confessions of an Online Guerilla Marketer
A slightly made-up-sounding interview. "I always have several accounts. [...] If several people are talking about a certain 'something special' and how awesome it is, it seems more popular than it really might be."
camrad  advertising  interviews  web  lies  illusions 
september 2006 by kevan
YouTube - wilkins coffee 1
Cheerfully threatening proto-Muppet coffee ads from the 1950s.
advertising  drinks  television  puppets  via:leonard 
august 2006 by kevan
Marketing Post »Beta» Pazarlama Hakkında her sey
Small cockroach-shaped flyers for a pest control company, to be pushed under doors. "See how easy it is to get into your house?"
advertising  insects  camrad  via:hoaxes 
july 2006 by kevan
Pasi Kolhonen - City Wipeout
"The user interface allows the spectators to wipe the view clean of everything but the advertisements, signs or logos. All that remains is the blanket of advertising that covers the entire city."
advertising  cities  art  via:wmmna 
june 2006 by kevan
Telegraph | News | Actors play happy families to sell homes
Hiring actors to portray scripted, utopian families in Californian show homes. "Normally, the 'guests' will find themselves gatecrashing an uplifting family occasion, such as the baking of a birthday cake."
advertising  children  psychology  camrad  theatre  via:hoaxes 
june 2006 by kevan
Harvard Business Review - Avatar-Based Marketing
"Advertising has always targeted a powerful consumer alter ego: that hip, attractive, incredibly popular person just waiting to emerge (with the help of the advertised product) from an all-too-normal self."
advertising  business  games  mmorpgs  camrad  money 
june 2006 by kevan
Independent > Bush 'planted fake news stories on American TV'
"The public obviously expects their news reports are going to be based on real reporting and real information. If they are watching an advertisement for a company or a government policy, they need to be told."
news  advertising  politics  lies  camrad 
may 2006 by kevan
Advertising Standards Authority - Most complained about ads of 2005
"The other, in tenth place, is a mailing for Channel Five's programme CSI:NY, which was also deemed distressing in its guise as the dossier of a real-life serial murderer with a penchant for victims bearing the same name as the mailing's recipient."
advertising  television  death  camrad  lies 
april 2006 by kevan
No Fun Being Dead
Great Canadian road safety campaign, with benign-but-no-fun-any-more zombies being rubbish at tennis, and things. Unfortunate Capitol-Hill-shooting resonances, though.
zombies  advertising  death  transport  sport 
march 2006 by kevan
Apple iPod: One Giant Leap for Advertising - boakes.org
"The ad, which depicts Apple's flagship iPod product has been constructed on the site of an abandoned mineral mine in remote western Australia." To be unveiled on April Fool's day. Actually just a salt farm.
advertising  space  australia  hoaxes  via:webb 
march 2006 by kevan
New Scientist - 3D plasma shapes created in thin air
"Currently, [plasma dots] can be projected between two and three metres from the apparatus, in a space of about a cubic metre. Each flashpoint generates a popping sound, resulting in a constant crackling when the display is in operation."
light  advertising  technology 
february 2006 by kevan
The Scientist : Battling Bad Behavior
"Many of society's most vexing problems - the rise of antibiotic resistance, the current epidemic of obesity, armed conflicts that leave both sides worse off - have their roots in the suboptimal and often puzzling actions of individuals."
psychology  society  advertising  via:mindhacks 
february 2006 by kevan
How to Get Ahead In Advertising (1989)
Very, very weirdly dated; that what might have been biting advertising/pollution monologues in the late eighties just come across as bland and scattershot anti-globalisation vagueness, now, with no great insight. The identity stuff is still good, though.
filmlog  3stars  advertising  skin  depression  business 
january 2006 by kevan
Wired News: Sony Draws Ire With PSP Graffiti
"When asked about the criticism, Smith countered that art is subjective and that both the content and the medium dovetailed with Sony's belief that the PSP is a 'disrupter product' that [... etc]."
advertising  graffiti  cheating  camrad 
january 2006 by kevan
Guardian Unlimited | Shopper's eye view of ads that pass us by
"Later analysis showed that during a 45-minute journey, I had been exposed to more than 130 different advertising 'elements' showcasing more than 80 brands. I was 'looking' at adverts for 29 minutes but couldn't recall a single brand without prompting."
advertising  eyes  technology  memory 
november 2005 by kevan
Sony BRAVIA - The Advert
"Set to the stripped-down acoustic soundtrack of José González' 'Heartbeats', 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco, raining down on anything that gets in their way." And none of it's CGI.
advertising  toys  via:mcios  videos 
november 2005 by kevan
Clucking Points (Harpers.org)
Casting specs for KFC advert voiceovers. "The voice should have broad appeal. It should elicit a sort of instant universal head nod. It should sound like someone anybody would want to hang out and eat some chicken with."
advertising  food  psychology  via:arbroath 
november 2005 by kevan
Not Quite What the Doctor Ordered
Brand mimicry among Dr-Pepper-tasting drinks. "If there was ever any doubt that Dr. West is is cohoots with Dr. Fine, then just look at the last two can designs of each of these."
drinks  advertising  cheating  via:zarba 
november 2005 by kevan
New York Daily News - Drug business prescribes a novel cure for its ills
A drug company denying having commissioned a pulp novel to scare people from buying imports. "Her story concerned a Croatian terrorist cell that uses Canadian Web sites to murder millions of unwitting Americans looking for cut-rate pharmaceuticals."
medicine  advertising  camrad  books  via:zarba 
november 2005 by kevan
The Observer | Magazine | Just Say 'No' - The New Puritans
...do not "binge drink, smoke, buy big brands, take cheap flights, eat junk food, have multiple sexual partners, [buy] designer clothes, grow beyond their optimum weight, subscribe to celebrity magazines, drive a flash car, or live to watch television."
society  money  advertising  via:webb 
october 2005 by kevan
Telegraph | Unicef bombs the Smurfs in fund-raising campaign for ex-child soldiers
"The short film pulls no punches. It opens with the Smurfs dancing, hand-in-hand, around a campfire and singing the Smurf song. Bluebirds flutter past and rabbits gambol [...] until, without warning, bombs begin to rain from the sky."
war  children  advertising  television  weapons  via:mcios 
october 2005 by kevan
The Observer | Tobacco firms' subtle tactics lure smokers to their brand
"These 'installations' [...] created lounge areas by placing comfortable red sofas in front of video screens showing scenes redolent of Wild West 'Marlboro country' to convey the essence of the cigarette brand while circumnavigating sponsorship bans."
advertising  cigarettes  cheating  camrad  via:wmmna 
october 2005 by kevan
The Telecrapper 2000 Telemarketer Interception System
"The Telecrapper 2000 (TC2K) is a computerized system designed to intercept incoming Telemarketing calls on the first ring, and then carry on a virtual conversation with the telemarketer."
phones  humour  software  illusions  spam  advertising  technology  via:leonard 
september 2005 by kevan
Guardian Unlimited | Case of château despair for US winemakers
"From 2008 US vineyards will no longer be able to boast that a wine hails from a château unless they can prove its grapes are grown within sight of a castle. [Expressions such as] vintage, noble and classic, will also be banned unless they are true."
drinks  law  america  advertising  language  via:zarba 
september 2005 by kevan
AIGA - Logos by the Numbers
A logo genome: "In 1983, in order to allow for easier trademark searching, the USPTO created a coding system for trademarks in its records. Using this system, six-digit codes are assigned to trademarks in order to represent their graphical content."
advertising  design  art  evolution  business 
september 2005 by kevan
Guardian Unlimited | Buzzers fail to halt mosquitoes, warns Which?
"There is no conclusive evidence to prove that the female mosquito can even hear." [...] "In all 18 products were tested six times, with an expert locked in a sealed room with 30 mosquitoes."
insects  sound  advertising  lies  technology  scams 
september 2005 by kevan
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