jordanfurlong + mergers + strategy   1

Linklaters: A Short Story
As one former partner warns: “There is certain logic in what they’re doing. You can criticise them for shrinking but there’s no other way to boost profits but to narrow their focus. They’re a little short-termish in strategy as it’s hard to keep going down this route and still motivate partners. My advice would be get people together over some wine and really think about where the market is going and where you want to be. A&O has clearly done that and it’s now a threat. Do they know where they want to be in five or 10 years’ time or what their competitors are doing?”

Perhaps the wider issue facing Linklaters is less about what difficult decisions the firm is taking than why. There are some credible critics of the firm that argue that Linklaters needs to develop a clearer vision of where it wants to sit in the market as it moves increasingly further from the London-centric, corporate driven partnership that built its brand.
strategy  mergers 
december 2012 by JordanFurlong

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mergers  strategy 

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