jm + university-of-california   1

Branded to death | Features | Times Higher Education
The most abominable monster now threatening the intellectual health and the integrity of pure enquiry as well as conscientious teaching is the language of advertising, or better, the machinery of propaganda. Any number of critics from within university walls have warned the people at large and academics in particular of the way the helots of advertising and the state police of propaganda bloat and distort the language of thoughtful description, peddle with a confident air generalisations without substance, and serenely circulate orotund lies while ignoring their juniors’ rebuttals and abuse.


Relevant to this argument -- http://arstechnica.com/tech-policy/2013/07/the-webs-longest-nightmare-ends-eolas-patents-are-dead-on-appeal/ notes that 'the role of the University of California [was] one of the most perplexing twists in the Eolas saga. The university kept a low profile during the lead-up to trial; but once in Texas, Eolas' lawyers constantly reminded the jury they were asserting "these University of California patents." A lawyer from UC's patent-licensing division described support for Eolas at trial by simply saying that the university "stands by its licensees."'
branding  advertising  newspeak  universities  third-level  eolas  higher-education  education  research  university-of-california  ucb  patents  ip  swpats 
july 2013 by jm

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