jm + thai   2

The Surprising Reason that There Are So Many Thai Restaurants in America - VICE
Turns out the Thai government has taken a leaf from Guinness' book:
The Ministry of Commerce’s Department of Export Promotion [..] drew up prototypes for three different “master restaurants,” which investors could choose as a sort of prefabricated restaurant plan, from aesthetic to menu offerings. Elephant Jump would be the fast casual option, at $5 to $15 per person; Cool Basil would be the mid-priced option at $15 to $25 a head; and the Golden Leaf prototype would cost diners $25 to $30, with décor featuring “authentic Thai fabrics and objets d’art.” (Does your favorite Thai spot have objets d’art? The restaurant may have been built from a government prototype.)


(Guinness do exactly the same thing for Irish pubs worldwide.)
cuisine  culture  food  government  marketing  thai  thailand  guinness  restaurants  franchising 
4 weeks ago by jm
The Tamborzão Goes to Thailand
This is great. the story of how cheesy funk carioca tune “A Minha Amiga Fran” managed to become "Kawo Kawo" and become a massive hit in Thailand
thai  brazil  carioca  music  dance-music  kawo-kawo 
june 2015 by jm

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