jm + subscriptions   1

How the Guardian found 800,000 paying readers
The strategy to rescue the Guardian from financial oblivion has attained a landmark position by increasing its revenue from readers to a point where it now outweighs the paper’s income from advertising.
This significant shift in the Guardian’s business model, making it less dependent on a highly challenging advertising market for media companies, results largely from a quadrupling in the number of readers making monthly payments under the title’s membership scheme, which has grown from 75,000 to 300,000 members in the past year.


Wow. Good job Guardian!
guardian  journalism  subscriptions  newspapers  future  membership  donations 
15 days ago by jm

Copy this bookmark:



description:


tags: