jm + sriracha   2

Huy Fong sriracha hot sauce label - Fonts In Use
The fonts of the iconic sriracha bottle, analysed. Interestingly, the Chinese serif text is typeset in a universally-reviled font, PMingLiu:
For East Asian designers, PMingLiu was probably as despicable as Papyrus. Many have publicly voiced their disdain for PMingLiu, and some even see the elimination of PMingLiu from public sight as a career goal. Julius Hui, then consultant for Commercial Type, exclaims:

PMingLiu inhibits the type business, maims the public’s aesthetic judgment, and puts a bad face on the Minchō genre. As long as the public have not harbored a deep hatred against PMingLiu, it is futile to completely eliminate it from the world.
typography  packaging  sriracha  pmingliu  mincho  fonts  type  food  labels 
18 days ago by jm

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