jm + products   4

Here’s Why Juicero’s Press is So Expensive – Bolt Blog
Our usual advice to hardware founders is to focus on getting a product to market to test the core assumptions on actual target customers, and then iterate. Instead, Juicero spent $120M over two years to build a complex supply chain and perfectly engineered product that is too expensive for their target demographic.

Imagine a world where Juicero raised only $10M and built a product subject to significant constraints. Maybe the Press wouldn’t be so perfectly engineered but it might have a fewer features and cost a fraction of the original $699. Or maybe with a more iterative approach, they would have quickly found that customers vary greatly in their juice consumption patterns, and would have chosen a per-pack pricing model rather than one-size-fits-all $35/week subscription. Suddenly Juicero is incredibly compelling as a product offering, at least to this consumer.
juicero  design  electronics  hardware  products  startups  engineering  teardowns 
4 weeks ago by jm
Y Combinator Funding Application for Dropbox
having worked on a product which was tangentially a Dropbox competitor, this is fascinating. they have good tech and great smarts, and of course a great foundation in S3
dropbox  business  ideas  y-combinator  products  design  apps  from delicious
january 2011 by jm

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