jm + privacy + uidh   1

Vodafone UK, Verizon add mandatory device-tracking token on all web requests
'Verizon Wireless is monitoring users' mobile internet traffic, using a token slapped onto web requests, to facilitate targeted advertising even if a user has opted out.

The unique identifier token header (UIDH) was launched two years ago, and has caused an uproar in tech circles after it was re-discovered Thursday by Electronic Frontier Foundation staffer Jacob Hoffman-Andrews.

The Relevant Mobile Advertising program, under which the UIDH was used, allowed a restaurant to advertised to locals only or for retail websites to promote to previous visitors, according to Verizon Wireless.'
uidh  verizon  vodafone  privacy  tracking  http  cookies  advertising 
october 2014 by jm

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