jm + pr   14

Exclusive: The Leaked Fyre Festival Pitch Deck Is Beyond Parody | Vanity Fair
This is the worst future ever.
As the pitch deck claims, within the first 48 hours of the social-media blitz, the Fyre Starters had reached “300 million social impressions”—impressions being the kind of dumb synonym one uses instead of the word “people,” in the same way someone at a bar tries to sound smart by saying he is “inebriated” instead of “drunk.” (And to be fair, an impression isn’t even a sentient person. It’s essentially reaching a person when they aren’t paying attention.) To pull off the 300 million impressions, McFarland and Ja Rule partnered with a P.R. agency, a creative agency, and Elliot Tebele, a once-random nobody who has created a social-media empire by siphoning other people’s jokes into the Instagram account @FuckJerry.

One of the biggest deceits of the entire media campaign was that almost all of the 400 influencers who shared the promotional videos and photos never noted they were actually advertising something for someone else, which the Federal Trade Commission requires. This kind of advertising has been going on for years, and while the F.T.C. has threatened to crack down on online celebrities and influencers deceitfully failing to disclose that they are paid to post sponsorships, so far those threats have been completely ignored.
fyre  fail  grim  influencers  instagram  ftc  pr  advertising  festivals 
11 weeks ago by jm
Trump’s lies have a purpose. They are an assault on democracy
Donald Trump's media strategy as a form of Surkovian control via post-truth 'destabilised perception', through deliberate flooding with fake news:
By attacking the very notion of shared reality, the president-elect is making normal democratic politics impossible. When the truth is little more than an arbitrary personal decision, there is no common ground to be reached and no incentive to look for it.

To men like Surkov, that is exactly as it should be. Government policy should not be set through democratic oversight; instead, the government should “manage” democracy, ensuring that people can express themselves without having any influence over the machinations of the state. According to a 2011 openDemocracy article by Richard Sakwa, a professor of Russian and European politics at the University of Kent, Surkov is “considered the main architect of what is colloquially known as ‘managed democracy,’ the administrative management of party and electoral politics.”

“Surkov’s philosophy is that there is no real freedom in the world, and that all democracies are managed democracies, so the key to success is to influence people, to give them the illusion that they are free, whereas in fact they are managed,” writes Sakwa. “In his view, the only freedom is ‘artistic freedom.’”
post-truth  lies  donald-trump  surkov  breitbart  pr  media  news  propaganda  fake-news 
november 2016 by jm
Proportional Representation in Ireland: How it Works
Excellent explanation of PR-STV and the Irish voting system. Don't be a Plumper! (via John O'Shea)
plumpers  pr-stv  pr  voting  ireland  politics  via:joshea 
february 2016 by jm
Food Blogger Mehreen And Anges De Sucre's Patisserie Owner Reshmi Bennett In Online War Over #BloggerBlackmail
I can't believe this is the state of food blogging in the UK and Ireland. full-on payola for reviews. See also @damienmulley's excellent rant on the subject in this country: https://twitter.com/damienmulley/status/633353368757497858 -- there's even rate cards for positive review tweets/posts/facebook updates etc.
food  blogging  restaurants  uk  bakeries  reviews  payola  blogger-blackmail  pr 
august 2015 by jm
I Fooled Millions Into Thinking Chocolate Helps Weight Loss
“Slim by Chocolate!” the headlines blared. A team of German researchers had found that people on a low-carb diet lost weight 10 percent faster if they ate a chocolate bar every day. It made the front page of Bild, Europe’s largest daily newspaper, just beneath their update about the Germanwings crash. From there, it ricocheted around the internet and beyond, making news in more than 20 countries and half a dozen languages. It was discussed on television news shows. It appeared in glossy print, most recently in the June issue of Shape magazine (“Why You Must Eat Chocolate Daily”, page 128). Not only does chocolate accelerate weight loss, the study found, but it leads to healthier cholesterol levels and overall increased well-being. The Bild story quotes the study’s lead author, Johannes Bohannon, Ph.D., research director of the Institute of Diet and Health: “The best part is you can buy chocolate everywhere.”

I am Johannes Bohannon, Ph.D. Well, actually my name is John, and I’m a journalist. I do have a Ph.D., but it’s in the molecular biology of bacteria, not humans. The Institute of Diet and Health? That’s nothing more than a website. Other than those fibs, the study was 100 percent authentic. My colleagues and I recruited actual human subjects in Germany. We ran an actual clinical trial, with subjects randomly assigned to different diet regimes. And the statistically significant benefits of chocolate that we reported are based on the actual data. It was, in fact, a fairly typical study for the field of diet research. Which is to say: It was terrible science. The results are meaningless, and the health claims that the media blasted out to millions of people around the world are utterly unfounded.


Interesting bit: the online commenters commenting on the published stories quickly saw through the bullshit. Why can't the churnalising journos do that?
chocolate  journalism  science  diet  food  churnalism  pr  bild  health  clinical-trials  papers  peer-review  research 
may 2015 by jm
Bad data PR: how the NSPCC sunk to a new low in data churnalism
when the NSPCC sent out a press release saying that one in ten 12-13 year olds [in the UK] are worried that they are addicted to porn and 12% have participated in sexually explicit videos, dozens of journalists appear to have simply played along – despite there being no report and little explanation of where the figures came from. [....]

"It turns out the study was conducted by a “creative market research” [ie. pay-per-survey] group calledOnePoll. "Generate content and news angles with a OnePoll PR survey, and secure exposure for your brand,” reads the company’s blurb. "Our PR survey team can help draft questions, find news angles, design infographics, write and distribute your story." "The OnePoll survey included just 11 multiple-choice questions, which could be filled in online. Children were recruited via their parents, who were already signed up to OnePoll."


The NSPCC spends 25 million UKP per year on "child protection advice and awareness", so they have the money to do this right. Disappointing.
nspcc  bad-science  bad-data  methodology  surveys  porn  uk  kids  addiction  onepoll  pr  market-research 
april 2015 by jm
Uber Optics
That the company's consistent, nearly frozen posture of disingenuous smirking means that the most perceptible "Uber problem" is almost always how it frames things, rather than how it actually operates, whether it's systematically sabotaging of competitors or using its quarter-billion-dollar war chest to relentlessly cut fares and driver pay to unsustainable levels in order to undercut existing transit systems, is remarkable in its way, though. If your company's trying to conquer the world, in the end, being a dick might be the best PR strategy of all.
uber  dicks  dystopia  grim-meathook-future  teachers  california  free-markets  optics  pr  economy  america 
october 2014 by jm
Dublin City North Inner City count results, animated
A nice visualisation of Single-Transferable-Vote proportional representation in action
pr-stv  voting  dataviz  visualisation  dublin  elections  pr 
may 2014 by jm
Care.data is in chaos. It breaks my heart | Ben Goldacre
There are people in my profession who think they can ignore this problem. Some are murmuring that this mess is like MMR, a public misunderstanding to be corrected with better PR. They are wrong: it's like nuclear power. Medical data, rarefied and condensed, presents huge power to do good, but it also presents huge risks. When leaked, it cannot be unleaked; when lost, public trust will take decades to regain.

This breaks my heart. I love big medical datasets, I work on them in my day job, and I can think of a hundred life-saving uses for better ones. But patients' medical records contain secrets, and we owe them our highest protection. Where we use them – and we have used them, as researchers, for decades without a leak – this must be done safely, accountably, and transparently. New primary legislation, governing who has access to what, must be written: but that's not enough. We also need vicious penalties for anyone leaking medical records; and HSCIC needs to regain trust, by releasing all documentation on all past releases, urgently. Care.data needs to work: in medicine, data saves lives.
hscic  nhs  care.data  data  privacy  data-protection  medicine  hospitals  pr 
march 2014 by jm
You can't "waste your vote"!
A fantastic infographic explaining Australia's Preferential Voting system, featuring Dennis the Election Koala and Ken the Voting Dingo
infographics  funny  pr  voting  australia  images  via:fp 
august 2013 by jm
The Cybercrime Wave That Wasn’t - NYTimes.com
MSFT researchers discover fundamental scientific failures in almost all data on cybercrime/spam/malware damages. 'In numeric surveys, errors are almost always upward: since the amounts of estimated losses must be positive, there’s no limit on the upside, but zero is a hard limit on the downside. As a consequence, respondent errors -- or outright lies -- cannot be canceled out. Even worse, errors get amplified when researchers scale between the survey group and the overall population. [...] The cybercrime surveys we have examined exhibit exactly this pattern of enormous, unverified outliers dominating the data. In some, 90 percent of the estimate appears to come from the answers of one or two individuals. In a 2006 survey of identity theft by the FTC, two respondents gave answers that would have added $37 billion to the estimate, dwarfing that of all other respondents combined.' my opinion: this is what happens when PR drives the surveys -- numbers tend to inflate to make headlines
fail  science  pr  press  cybercrime  ms  via:mark-russinovitch  data  surveys  spam  malware  viruses  phishing 
april 2012 by jm
Dropbox Startup Lessons Learned [PDF]
good set of slides from Dropbox. traditional marketing and AdWords failed utterly; word-of-mouth (and a great product) was how they've succeeded
business  dropbox  lessons  marketing  pr  presentation  startup  viral  from delicious
april 2010 by jm
Please don’t hesitate to contact me - a rant about Powwow Water
brilliant encounter between an inept UK water-cooler supplier, the cluetrain, and the Streisand effect
funny  law  streisand-effect  legal-threats  prfail  pr  powwow  water  uk  water-coolers  blogging  ethics  fail  from delicious
september 2009 by jm
TechCrunch falls for Facebook fakie
FB add a (working!) "Fax This Photo" feature, only visible to TechCrunch IP ranges -- and TC fall for it, pushing an unverified story to live, after waiting only 24 minutes for a verification. nice one FB
facebook  fax  dead-media  funny  pranks  punkd  techcrunch  pr  humor  from delicious
september 2009 by jm

related tags

addiction  advertising  america  australia  bad-data  bad-science  bakeries  bild  blogger-blackmail  blogging  breitbart  business  california  care.data  chocolate  churnalism  clinical-trials  cybercrime  data  data-protection  dataviz  dead-media  dicks  diet  donald-trump  dropbox  dublin  dystopia  economy  elections  ethics  facebook  fail  fake-news  fax  festivals  food  free-markets  ftc  funny  fyre  grim  grim-meathook-future  health  hospitals  hscic  humor  images  influencers  infographics  instagram  ireland  journalism  kids  law  legal-threats  lessons  lies  malware  market-research  marketing  media  medicine  methodology  ms  news  nhs  nspcc  onepoll  optics  papers  payola  peer-review  phishing  plumpers  politics  porn  post-truth  powwow  pr  pr-stv  pranks  presentation  press  prfail  privacy  propaganda  punkd  research  restaurants  reviews  science  spam  startup  streisand-effect  surkov  surveys  teachers  techcrunch  uber  uk  via:fp  via:joshea  via:mark-russinovitch  viral  viruses  visualisation  voting  water  water-coolers 

Copy this bookmark:



description:


tags: