jm + marketing + email   2

DIRECT MARKETING - A GENERAL GUIDE FOR DATA CONTROLLERS
In particular:
Where you have obtained contact details in the context of the sale of a product or service, you may only use these details for direct marketing by electronic mail if the following conditions are met:

the product or service you are marketing is of a kind similar to that which you sold to the customer at the time you obtained their contact details
At the time you collected the details, you gave the customer the opportunity to object, in an easy manner and without charge, to their use for marketing purposes
Each time you send a marketing message, you give the customer the right to object to receipt of further messages
The sale of the product or service occurred not more than twelve months prior to the sending of the electronic marketing communication or, where applicable, the contact details were used for the sending of an electronic marketing communication in that twelve month period.
email  spam  regulations  ireland  law  dpc  marketing  direct-marketing 
september 2014 by jm
Spamalot reigns: the spoils of Ireland’s EU kingship | The Irish Times - Thu, Jun 13, 2013
The spam presidency. As European citizens are made the miserable targets of unimpeded “direct marketing”, that may be how Ireland’s stint in the EU presidency seat is recalled for years to come.
Under the guiding hand of Minister for Justice Alan Shatter, the Council of the European Union has submitted proposals for amendments to a proposed new data protection regulation, all of which overwhelmingly favour business and big organisations, not citizens.
The most obviously repugnant and surprising element in the amendments is a watering down of existing protections for EU citizens against the willy-nilly marketing Americans are forced to endure. In the US there are few meaningful restrictions on what businesses can do with people’s personal information when pitching products and services at them.
In the EU, this has always been strictly controlled; information gathered for one purpose cannot be used by a business to sell whatever it wants – unless you have opted in to receive such solicitations. This means you are not constantly bombarded by emails and junk mail, nor do you get non-stop phone calls from telemarketers.
Under the proposed amendments to the draft data protection regulation, direct marketing would become a legal form of data processing. In effect, this would legitimise spam email, junk print mail and marketing calls. This unexpected provision signals just how successful powerful corporate lobbyists have been in convincing ministers that business matters more than privacy or giving citizens reasonable control over their personal information.
Far worse is contained in other amendments, which in effect turn the original draft of the regulation upside down.


Fantastic article from Karlin Lillington in today's Times on the terrible amendments proposed for the EU's data protection law.
eu  law  prism  data-protection  privacy  ireland  ec  marketing  spam  anti-spam  email 
june 2013 by jm

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