jm + marketing + culture   2

The Surprising Reason that There Are So Many Thai Restaurants in America - VICE
Turns out the Thai government has taken a leaf from Guinness' book:
The Ministry of Commerce’s Department of Export Promotion [..] drew up prototypes for three different “master restaurants,” which investors could choose as a sort of prefabricated restaurant plan, from aesthetic to menu offerings. Elephant Jump would be the fast casual option, at $5 to $15 per person; Cool Basil would be the mid-priced option at $15 to $25 a head; and the Golden Leaf prototype would cost diners $25 to $30, with décor featuring “authentic Thai fabrics and objets d’art.” (Does your favorite Thai spot have objets d’art? The restaurant may have been built from a government prototype.)


(Guinness do exactly the same thing for Irish pubs worldwide.)
cuisine  culture  food  government  marketing  thai  thailand  guinness  restaurants  franchising 
9 weeks ago by jm
Gamasutra - News - Opinion: Minecraft And The Question Of Luck
'Notch’s luck was that he came across the idea of doing a first-person fortress building game. His alignment was that the game that he wanted to make was culturally connected to [he PC gamer] tribe. While the game may appear ugly, and its purchase process etc seem naive to many a gaming professional, all of those decisions that Notch made along the road to releasing his game were from the point of view of a particular perspective of what games are, what matters and what were the things that he could trust the tribe to figure out for themselves.'
tribes  viral  minecraft  gaming  analysis  games  culture  gamasutra  via:nelson  future  software  marketing  from delicious
february 2011 by jm

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