jm + marketing   7

DIRECT MARKETING - A GENERAL GUIDE FOR DATA CONTROLLERS
In particular:
Where you have obtained contact details in the context of the sale of a product or service, you may only use these details for direct marketing by electronic mail if the following conditions are met:

the product or service you are marketing is of a kind similar to that which you sold to the customer at the time you obtained their contact details
At the time you collected the details, you gave the customer the opportunity to object, in an easy manner and without charge, to their use for marketing purposes
Each time you send a marketing message, you give the customer the right to object to receipt of further messages
The sale of the product or service occurred not more than twelve months prior to the sending of the electronic marketing communication or, where applicable, the contact details were used for the sending of an electronic marketing communication in that twelve month period.
email  spam  regulations  ireland  law  dpc  marketing  direct-marketing 
september 2014 by jm
'If I was your cloud provider, I'd never let you down'
This is the thing that's put me off Joyent. They make claims like this one from October 2012:
We’ve given our other partners 99.9999% uptime.


This despite a 10-day outage of their BingoDisk and Strongspace storage services in January 2008, 1734 days previously (http://www.datacenterknowledge.com/archives/2008/01/21/joyent-services-back-after-8-day-outage/).

If you assume that is the only outage they've had since then, that works out as 99.4% uptime. Quite a few less nines...
joyent  marketing  uptime  two-nines  fail  strongdisk 
june 2013 by jm
Spamalot reigns: the spoils of Ireland’s EU kingship | The Irish Times - Thu, Jun 13, 2013
The spam presidency. As European citizens are made the miserable targets of unimpeded “direct marketing”, that may be how Ireland’s stint in the EU presidency seat is recalled for years to come.
Under the guiding hand of Minister for Justice Alan Shatter, the Council of the European Union has submitted proposals for amendments to a proposed new data protection regulation, all of which overwhelmingly favour business and big organisations, not citizens.
The most obviously repugnant and surprising element in the amendments is a watering down of existing protections for EU citizens against the willy-nilly marketing Americans are forced to endure. In the US there are few meaningful restrictions on what businesses can do with people’s personal information when pitching products and services at them.
In the EU, this has always been strictly controlled; information gathered for one purpose cannot be used by a business to sell whatever it wants – unless you have opted in to receive such solicitations. This means you are not constantly bombarded by emails and junk mail, nor do you get non-stop phone calls from telemarketers.
Under the proposed amendments to the draft data protection regulation, direct marketing would become a legal form of data processing. In effect, this would legitimise spam email, junk print mail and marketing calls. This unexpected provision signals just how successful powerful corporate lobbyists have been in convincing ministers that business matters more than privacy or giving citizens reasonable control over their personal information.
Far worse is contained in other amendments, which in effect turn the original draft of the regulation upside down.


Fantastic article from Karlin Lillington in today's Times on the terrible amendments proposed for the EU's data protection law.
eu  law  prism  data-protection  privacy  ireland  ec  marketing  spam  anti-spam  email 
june 2013 by jm
Gamasutra - News - Opinion: Minecraft And The Question Of Luck
'Notch’s luck was that he came across the idea of doing a first-person fortress building game. His alignment was that the game that he wanted to make was culturally connected to [he PC gamer] tribe. While the game may appear ugly, and its purchase process etc seem naive to many a gaming professional, all of those decisions that Notch made along the road to releasing his game were from the point of view of a particular perspective of what games are, what matters and what were the things that he could trust the tribe to figure out for themselves.'
tribes  viral  minecraft  gaming  analysis  games  culture  gamasutra  via:nelson  future  software  marketing  from delicious
february 2011 by jm
Network Advertising Initiative: Opt-Out of Behavioural Advertising
'developed for the express purpose of allowing consumers to "opt out" of the behavioral advertising delivered by our member companies' -- opt out of the top 50 or so ad programs with a couple of clicks, via Jordan Sissel. great stuff
ads  advertising  browser  cookies  via:jordansissel  google  marketing  opt-out  privacy  tracking  web  behavioral  from delicious
june 2010 by jm
Dropbox Startup Lessons Learned [PDF]
good set of slides from Dropbox. traditional marketing and AdWords failed utterly; word-of-mouth (and a great product) was how they've succeeded
business  dropbox  lessons  marketing  pr  presentation  startup  viral  from delicious
april 2010 by jm

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