jm + long-tail + research + drm   1

Removing DRM Boosts Music Sales by 10%
Based on a working paper from University of Toronto researcher Laurina Zhang
Comparing album sales of four major labels before and after the removal of DRM reveals that digital music revenue increases by 10% when restrictions are removed. The effect goes up to 30% for long tail content, while top-selling albums show no significant jump. The findings suggest that dropping technical restrictions can benefit both artists and the major labels.


more details: http://inside.rotman.utoronto.ca/laurinazhang/files/2013/11/laurina_zhang_jmp_nov4.pdf , "Intellectual Property Strategy and the Long Tail: Evidence from the Recorded Music Industry", Laurina Zhang, November 4, 2013
ip  copyright  drm  mp3  music  laurina-zhang  research  long-tail  albums  rights-management  piracy 
december 2013 by jm

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