jm + juicero   2

Here’s Why Juicero’s Press is So Expensive – Bolt Blog
Our usual advice to hardware founders is to focus on getting a product to market to test the core assumptions on actual target customers, and then iterate. Instead, Juicero spent $120M over two years to build a complex supply chain and perfectly engineered product that is too expensive for their target demographic.

Imagine a world where Juicero raised only $10M and built a product subject to significant constraints. Maybe the Press wouldn’t be so perfectly engineered but it might have a fewer features and cost a fraction of the original $699. Or maybe with a more iterative approach, they would have quickly found that customers vary greatly in their juice consumption patterns, and would have chosen a per-pack pricing model rather than one-size-fits-all $35/week subscription. Suddenly Juicero is incredibly compelling as a product offering, at least to this consumer.
juicero  design  electronics  hardware  products  startups  engineering  teardowns 
12 weeks ago by jm
I Just Love This Juicero Story So Much
When we signed up to pump money into this juice company, it was because we thought drinking the juice would be a lot harder and more expensive. That was the selling point, because Silicon Valley is a stupid libertarian dystopia where investor-class vampires are the consumers and a regular person’s money is what they go shopping for. Easily opened bags of juice do not give these awful nightmare trash parasites a good bargain on the disposable income of credulous wellness-fad suckers; therefore easily opened bags of juice are a worse investment than bags of juice that are harder to open.
juicero  juicebros  techbros  silicon-valley  funny  dystopia  fruit  bags  juice 
april 2017 by jm

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