jm + jetblue   1

Why Airlines Want to Make You Suffer
'The fee [airline pricing] model comes with systematic costs that are not immediately obvious. Here’s the thing: in order for fees to work, there needs be something worth paying to avoid. That necessitates, at some level, a strategy that can be described as “calculated misery.” Basic service, without fees, must be sufficiently degraded in order to make people want to pay to escape it. And that’s where the suffering begins.'
travel  airlines  pricing  fees  economy  consumer  jetblue 
december 2014 by jm

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