jm + iap   2

Your Kid’s Apps Are Crammed With Ads - The New York Times
In apps marketed for children 5 and under in the Google Play store, there were pop-up ads with disturbing imagery. There were ads that no child could reasonably be expected to close out of, and which, when triggered, would send a player into more ads. Dancing treasure chests would give young players points for watching video ads, potentially endlessly. The vast majority of ads were not marked at all. Characters in children’s games gently pressured the kids to make purchases, a practice known as host-selling, banned in children’s TV programs in 1974 by the Federal Trade Commission. At other times an onscreen character would cry if the child did not buy something.

“The first word that comes to mind is furious,” said Dr. Radesky, an assistant professor of developmental behavioral pediatrics at the University of Michigan Medical School. “I’m a researcher. I want to stay objective. We started this study really just trying to look at distraction. My frustrated response is about all the surprising, potentially deceptive stuff we found.”


brb, installing Pi-Hole.
children  kids  ads  advertising  apps  android  google  ftc  games  iap 
17 days ago by jm
Only 0.15 percent of mobile gamers account for 50 percent of all in-game revenue
Nice bit of marketing from the day job:
The group of gamers responsible for half of all in-game revenue in mobile titles is frightening because it is so narrow, according to a survey by Swrve, an established analytics and app marketing firm. About 0.15 percent of mobile gamers contribute 50 percent of all of the in-app purchases generated in free-to-play games.

This means it may even more important than game companies realized in the past to find and retain the users that fall into the category of big spenders, or “whales.” The vast majority of users never spend any money, despite the clever tactics that game publishers have developed to incentivize people to spend money in their favorite games.
swrve  whales  gaming  games  iap  money  mobile  analytics 
february 2014 by jm

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