jm + iab-europe   2

Formal GDPR complaint against IAB Europe’s “cookie wall” and GDPR consent guidance
Fantastic :) A formal complaint has been filed with the Irish Data Protection Commission against IAB Europe, the tracking industry’s primary lobbying organization:
Tracking and cookie walls:

Visitors to IAB Europe’s website, www.iabeurope.eu, are confronted with a “cookie wall” that forces them to accept tracking by Google, Facebook, and others, which may then monitor them. Dr. Ryan has complained to the Irish Data Protection Commission that this is a breach of the GDPR, which protects people in Europe from being forced to accept processing for their data for any purpose other than the provision of the requested service.

“One should not be forced to accept web-wide profiling by unknown companies as a condition of access to a website”, said Dr Johnny Ryan of Brave. “This would be like Facebook preventing you from accessing the Newsfeed until you have clicked a button permitting it to share your data with Cambridge Analytica.”

Simon McGarr of McGarr Solicitors, who has worked on data protection cases for Digital Rights Ireland, represents Dr Ryan in his complaint. Mr McGarr said “Where companies rely on consent to process people’s data it is critical that this is more than a box ticking exercise. For consent to be valid, it must be freely given, informed, specific and unambiguous. There’s nothing intrinsically good or bad in cookie technology – what matters is ensuring it’s applied in a way which respects individuals’ rights.”


Challenging IAB Europe’s industry guidance on the GDPR:

The complaint to the Irish Data Protection Commission will also test IAB Europe’s GDPR guidance to the online advertising industry. IAB Europe has put itself forward as a primary designer of the online tracking industry’s data protection notices. It has told major media organizations, tracking companies, and advertising technology companies that they can sidestep the GDPR, and rely instead on the ePrivacy Directive, which IAB Europe has interpreted as more lax in protecting personal data.

IAB Europe has widely promoted the notion that access to a website or app can be made conditional on consent for data processing that is not necessary for the requested service to be delivered, despite the clear requirements of the GDPR, and statements from several national data protection authorities, that say otherwise.

“This complaint will make it plain that the media and advertising industry should not rely on IAB Europe for GDPR guidance”, said Dr Ryan.
dpc  ireland  brave  iab-europe  iab  cookies  tracking  gdpr  law  eu 
19 days ago by jm
IAB Europe awards MEP Sean Kelly for standing up for data privacy rights (video) - Ireland’s CIO and strategy news and reports service – Siliconrepublic.com
Irish MEP serving as a rapporteur on reform of the EU data protection regime, was given an award by an advertising trade group last month:
Sean Kelly, Fine Gael MEP for Ireland South [who serves as the EU’s Industry Committee Rapporteur for the General Data Protection Regulation], has been selected to receive the prestigious IAB Europe Award for Leadership and Excellence for his approach to dealing with privacy concerns over shortcomings in the European Commission’s data protection proposal.
IAB Europe represents more than 5,500 online advertising media, research and analytics organisations.
iab-europe  awards  spam  sean-kelly  ireland  meps  politics  eu  data-protection  privacy  ec 
june 2013 by jm

Copy this bookmark:



description:


tags: