jm + guinness   3

The Surprising Reason that There Are So Many Thai Restaurants in America - VICE
Turns out the Thai government has taken a leaf from Guinness' book:
The Ministry of Commerce’s Department of Export Promotion [..] drew up prototypes for three different “master restaurants,” which investors could choose as a sort of prefabricated restaurant plan, from aesthetic to menu offerings. Elephant Jump would be the fast casual option, at $5 to $15 per person; Cool Basil would be the mid-priced option at $15 to $25 a head; and the Golden Leaf prototype would cost diners $25 to $30, with décor featuring “authentic Thai fabrics and objets d’art.” (Does your favorite Thai spot have objets d’art? The restaurant may have been built from a government prototype.)


(Guinness do exactly the same thing for Irish pubs worldwide.)
cuisine  culture  food  government  marketing  thai  thailand  guinness  restaurants  franchising 
4 weeks ago by jm
The Guinness Brewer Who Revolutionized Statistics
William S. Gosset, discoverer of the Student's T-Test. Amazon should have taken note of this trick:
Upon completing his work on the t-distribution, Gosset was eager to make his work public. It was an important finding, and one he wanted to share with the wider world. The managers of Guinness were not so keen on this. They realized they had an advantage over the competition by using this method, and were not excited about relinquishing that leg up. If Gosset were to publish the paper, other breweries would be on to them. So they came to a compromise. Guinness agreed to allow Gosset to publish the finding, as long as he used a pseudonym. This way, competitors would not be able to realize that someone on Guinness’s payroll was doing such research, and figure out that the company’s scientifically enlightened approach was key to their success.
statistics  william-gosset  history  guinness  brewing  t-test  pseudonyms  dublin 
january 2016 by jm
Holdings: Guinness's Brewery Dublin
'Guinness's Brewery Dublin. Malt House, malt on floor; sign' - One of the photos taken by my great-grandfather, Thomas H. Mason, around the turn of the century from the NLI collection
nli  ireland  photos  t-h-mason  history  dublin  guinness  maltings  beer 
may 2014 by jm

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