Exclusive: The Leaked Fyre Festival Pitch Deck Is Beyond Parody | Vanity Fair
may 2017 by jm
This is the worst future ever.fyre fail grim influencers instagram ftc pr advertising festivals
As the pitch deck claims, within the first 48 hours of the social-media blitz, the Fyre Starters had reached “300 million social impressions”—impressions being the kind of dumb synonym one uses instead of the word “people,” in the same way someone at a bar tries to sound smart by saying he is “inebriated” instead of “drunk.” (And to be fair, an impression isn’t even a sentient person. It’s essentially reaching a person when they aren’t paying attention.) To pull off the 300 million impressions, McFarland and Ja Rule partnered with a P.R. agency, a creative agency, and Elliot Tebele, a once-random nobody who has created a social-media empire by siphoning other people’s jokes into the Instagram account @FuckJerry.
One of the biggest deceits of the entire media campaign was that almost all of the 400 influencers who shared the promotional videos and photos never noted they were actually advertising something for someone else, which the Federal Trade Commission requires. This kind of advertising has been going on for years, and while the F.T.C. has threatened to crack down on online celebrities and influencers deceitfully failing to disclose that they are paid to post sponsorships, so far those threats have been completely ignored.
may 2017 by jm
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