jm + festivals   2

Exclusive: The Leaked Fyre Festival Pitch Deck Is Beyond Parody | Vanity Fair
This is the worst future ever.
As the pitch deck claims, within the first 48 hours of the social-media blitz, the Fyre Starters had reached “300 million social impressions”—impressions being the kind of dumb synonym one uses instead of the word “people,” in the same way someone at a bar tries to sound smart by saying he is “inebriated” instead of “drunk.” (And to be fair, an impression isn’t even a sentient person. It’s essentially reaching a person when they aren’t paying attention.) To pull off the 300 million impressions, McFarland and Ja Rule partnered with a P.R. agency, a creative agency, and Elliot Tebele, a once-random nobody who has created a social-media empire by siphoning other people’s jokes into the Instagram account @FuckJerry.

One of the biggest deceits of the entire media campaign was that almost all of the 400 influencers who shared the promotional videos and photos never noted they were actually advertising something for someone else, which the Federal Trade Commission requires. This kind of advertising has been going on for years, and while the F.T.C. has threatened to crack down on online celebrities and influencers deceitfully failing to disclose that they are paid to post sponsorships, so far those threats have been completely ignored.
fyre  fail  grim  influencers  instagram  ftc  pr  advertising  festivals 
25 days ago by jm
Prototype
Prototype is a brand new festival of play and interaction. This is your chance to experience the world from a new perspective with removable camera eyes, to jostle and joust to a Bach soundtrack whilst trying to disarm an opponent, to throw shapes as you figure out who got an invite to the silent disco, to duel with foam pool noodles, and play chase in the dark with flashlights. A unique festival that incites new types of social interaction, involving technology and the city, Prototype is a series of performances, workshops, talks, and games that spill across the city, alongside an adult playground in the heart of Temple Bar.


Project Arts Centre, 17-18 October. looks nifty
prototype  festivals  dublin  technology  make  vr  gaming 
september 2014 by jm

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