jm + etsy + modularization   1

Why did infinite scroll fail at Etsy?
'A/B testing must be done in a modularized fashion. The “fail” case he gave was when Etsy spent months developing and testing infinite scroll to their search listings, only to find that it had a negative impact on engagement.' [...] 'instead of having the goal of “test infinite scroll,” Etsy realized it needed to test each assumption separately, and this going forward is their game plan.'
usability  testing  design  etsy  ab-testing  test  modularization  via:hn 
january 2013 by jm

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