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European Commission study finds no link between piracy and lower sales of digital content
According to the report, an average of 51% of adults and 72% of minors in the EU have pirated digital content, with Poland and Spain averaging the highest rates of all countries surveyed. Nevertheless, displacement rates (the impact of piracy on legitimate sales) were found to be negligible or non-existent for music, books and games, while rates for films and TV were in line with previous digital piracy studies.

Most interesting is the fact that the study found that illegal game downloads actually lead to an increase in legal purchases. The report concludes that tactics like video game microtransactions are proving effective in converting illegal users to paying users.

The full report goes in-depth regarding potential factors influencing piracy and the challenges of accurately tracking its impact on legitimate sales, but the researchers ultimately conclude that there is no robust statistical evidence that illegal downloads reduce legal sales. That's big news, which makes it all the more troubling that the EU effectively buried it for two years.
piracy  eu  studies  downloads  ec  games  movies  books  content 
12 weeks ago by jm

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