jm + diageo   2

The “Smoky Cokey” cocktail tastes exactly how it sounds, and that’s a good thing
Via Ben -- here's a bunch of critics going nuts about a fecking whiskey and coke.

'The 'Smoky Cokey' [...] is a Coca-Cola that tastes smoky thanks to the addition of peaty scotch.
Specifically, the drink as it was explained to me requires Lagavulin 16, a scotch that sells for around $75 a bottle in the United States.

My god the critics go overboard with this:

'the rich smoke and intensity of Lagavulin is beautifully countered by the sweet vanilla and gentle spices of the cola'

'I actually like to make mine with Mexican Coke when I have one handy, because I find the extra sweetness works even better with the fairly aggressive peatiness of something like a Lagavulin'

'There’s something about the sherry notes present in the Lagavulin that makes it really sing when drowned in high fructose corn syrup'

My theory is that this is a marketing wheeze devised by Diageo PR to garner a bit of clickbait....
diageo  marketing  morkeshing  smoky-cokey  cocktails  trolls  whiskey  coke  lagavulin 
5 weeks ago by jm
Diageo Screw BrewDog
Giant booze multinational screws tiny Scottish microbrewery. "Diageo (the main sponsor) approached us at the start of the meal and said under no circumstances could the award be given to BrewDog. They said if this happened they would pull their sponsorship from all future BII events and their representatives would not present any of the awards on the evening. We were as gobsmacked as you by Diageo’s behaviour. We made the wrong decision under extreme pressure. We were blackmailed and bullied by Diageo. We should have stuck to our guns and gave the award to BrewDog."
brewdog  diageo  bii  awards  beer  brewing  dirty-tricks 
may 2012 by jm

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