jm + dark-patterns   1

Some UX Dark Patterns now illegal in the EU
The EU’s new consumer rights law bans certain dark patterns related to e-commerce across Europe. The “sneak into basket” pattern is now illegal. Full stop, end of story. You cannot create a situation where additional items and services are added by default. [...]

Hidden costs are now illegal, whether that’s an undeclared subscription, extra shipping charges, or extra items. [....]

Forced continuity, when imposed on the user as a form of bait-and-switch, has been banned. Just the other day a web designer mentioned to me that he had only just discovered he had been charged for four years of annual membership dues in a “theme club”, having bought what he thought was a one-off theme. Since he lives in Europe, he may be able to claim all of this money back. All he needs to do is prove that the website did not inform him that the purchase included a membership with recurring payments.
design  europe  law  ecommerce  ux  dark-patterns  scams  ryanair  selling  online  consumer  consumer-rights  bait-and-switch 
september 2014 by jm

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