jm + cuisine   3

The Surprising Reason that There Are So Many Thai Restaurants in America - VICE
Turns out the Thai government has taken a leaf from Guinness' book:
The Ministry of Commerce’s Department of Export Promotion [..] drew up prototypes for three different “master restaurants,” which investors could choose as a sort of prefabricated restaurant plan, from aesthetic to menu offerings. Elephant Jump would be the fast casual option, at $5 to $15 per person; Cool Basil would be the mid-priced option at $15 to $25 a head; and the Golden Leaf prototype would cost diners $25 to $30, with décor featuring “authentic Thai fabrics and objets d’art.” (Does your favorite Thai spot have objets d’art? The restaurant may have been built from a government prototype.)


(Guinness do exactly the same thing for Irish pubs worldwide.)
cuisine  culture  food  government  marketing  thai  thailand  guinness  restaurants  franchising 
8 weeks ago by jm
The Myth of Authenticity Is Killing Tex-Mex
Overshadowed by barbecue in its home state, Tex-Mex is the most important, least understood regional cuisine in America


I, for one, welcome the revival of Tex-Mex
cuisine  food  tex-mex  mexican  texas  barbecue 
march 2018 by jm
Possible ban on 'factory food' in French restaurants
I am very much in favour of this in Ireland, too. The pre-prepared food thing makes for crappy food:
In an attempt to crack down on the proliferation of restaurants serving boil-in-a-bag or microwave-ready meals, which could harm France’s reputation for good food, MP Daniel Fasquelle is putting a new law to parliament this month. [...] The proposed law would limit the right to use the word “restaurant” to eateries where food is prepared on site using raw ingredients, either fresh or frozen. Exceptions would be made for some prepared products, such as bread, charcuterie and ice cream.
restaurants  food  france  cuisine  boil-in-the-bag  microwave  cooking  daniel-fasquelle 
june 2013 by jm

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