jm + cigarettes + branding   2

British American Tobacco - Plain packaging of tobacco products
Compare and contrast with the Law Society's comments:
We believe we are entitled to use our packs to distinguish our products from those of our competitors. Our brands are our intellectual property which we have created and invested in. Plain packaging would deny us the right to use brands.

But also, a brand is also an important tool for consumers. As the British Brands Group has stated  , plain packaging legislation "ignores the crucial role that branding plays in providing consumers with high quality, consistent products they can trust".

The restriction of valuable corporate brands by any government would risk placing it in breach of legal obligations relating to intellectual property rights and, in most cases, international trade.
law-society  branding  ip  ireland  tobacco  cigarettes  law  trademarks 
february 2014 by jm
Irish Law Society takes a stand for "brand owners IP rights"
The Law Society will attend a meeting of the Oireachtas Health Committee today to outline its strong opposition to the Government proposals to introduce legislation that will require tobacco products to use plain packaging. The society’s director general Ken Murphy will be its principal representative at the meeting today to discuss its submission on the legislation, and to discuss its concerns that a plain packaging regime will undermine registered trade mark, and design, systems and will amount to an “expropriation of brand owners intellectual property rights’.

Speaking ahead of the meeting, Mr Murphy told The Irish Times the views contained in it represent those of the Law Society as a whole, and its 10,000 members, and have been endorsed by the society as a whole, rather than the committee.

Mr Murphy also said the purpose of the Law Society submission was not to protect the tobacco industry, rather the wider effect and impact such a law would have on intellectual property rights, trade marks, in other areas.
“There is a real concern also that plain packaging in the tobacco industry is just the beginning of a trend that will severely undermine intellectual property owners’ rights in other sectors such as alcohol, soft drinks and fast foods.”


Judging by some reactions on Twitter, "endorsed by the society as a whole" may be over-egging it a little.
law-society  gubu  law  ireland  ip  packaging  branding  trademarks  cigarettes  health  tobacco 
february 2014 by jm

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