jm + chocolate   3

In 1973, I invented a ‘girly drink’ called Baileys
The creation of the iconic booze:
'We bought a small bottle of Jamesons Irish Whiskey and a tub of single cream and hurried back. It was a lovely May morning. 1973. Underdogs Sunderland had just won the FA Cup. We mixed the two ingredients in our kitchen, tasted the result and it was certainly intriguing, but in reality bloody awful. Undaunted, we threw in some sugar and it got better, but it still missed something. We went back to the store, searching the shelves for something else, found our salvation in Cadbury’s Powdered Drinking Chocolate and added it to our formula. Hugh and I were taken by surprise. It tasted really good. Not only this, but the cream seemed to have the effect of making the drink taste stronger, like full-strength spirit. It was extraordinary.'
whiskey  cream  booze  drinks  baileys  1970s  history  1973  chocolate  cocktails 
10 weeks ago by jm
I Fooled Millions Into Thinking Chocolate Helps Weight Loss
“Slim by Chocolate!” the headlines blared. A team of German researchers had found that people on a low-carb diet lost weight 10 percent faster if they ate a chocolate bar every day. It made the front page of Bild, Europe’s largest daily newspaper, just beneath their update about the Germanwings crash. From there, it ricocheted around the internet and beyond, making news in more than 20 countries and half a dozen languages. It was discussed on television news shows. It appeared in glossy print, most recently in the June issue of Shape magazine (“Why You Must Eat Chocolate Daily”, page 128). Not only does chocolate accelerate weight loss, the study found, but it leads to healthier cholesterol levels and overall increased well-being. The Bild story quotes the study’s lead author, Johannes Bohannon, Ph.D., research director of the Institute of Diet and Health: “The best part is you can buy chocolate everywhere.”

I am Johannes Bohannon, Ph.D. Well, actually my name is John, and I’m a journalist. I do have a Ph.D., but it’s in the molecular biology of bacteria, not humans. The Institute of Diet and Health? That’s nothing more than a website. Other than those fibs, the study was 100 percent authentic. My colleagues and I recruited actual human subjects in Germany. We ran an actual clinical trial, with subjects randomly assigned to different diet regimes. And the statistically significant benefits of chocolate that we reported are based on the actual data. It was, in fact, a fairly typical study for the field of diet research. Which is to say: It was terrible science. The results are meaningless, and the health claims that the media blasted out to millions of people around the world are utterly unfounded.


Interesting bit: the online commenters commenting on the published stories quickly saw through the bullshit. Why can't the churnalising journos do that?
chocolate  journalism  science  diet  food  churnalism  pr  bild  health  clinical-trials  papers  peer-review  research 
may 2015 by jm
McSweeney's Internet Tendency: Selections From H.P. Lovecraft's Brief Tenure as a Whitman's Sampler Copywriter
Lovecraftian ads for chocolate. 'There is a dimension ruled by a blind caramel God-King who sits on a vast, cyclopean milk-chocolate throne while his mindless, gooey followers dance to the piping of crazed flutes. It is said that there are gateways in our world that lead to this caramel hell-planet. The delectable Caramel Chew may be one such portal.'
caramel  lovecraft  mcsweeneys  geek  parody  funny  food  cthulhu  chocolate  from delicious
march 2010 by jm

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