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British American Tobacco - Plain packaging of tobacco products
Compare and contrast with the Law Society's comments:
We believe we are entitled to use our packs to distinguish our products from those of our competitors. Our brands are our intellectual property which we have created and invested in. Plain packaging would deny us the right to use brands.

But also, a brand is also an important tool for consumers. As the British Brands Group has stated  , plain packaging legislation "ignores the crucial role that branding plays in providing consumers with high quality, consistent products they can trust".

The restriction of valuable corporate brands by any government would risk placing it in breach of legal obligations relating to intellectual property rights and, in most cases, international trade.
law-society  branding  ip  ireland  tobacco  cigarettes  law  trademarks 
february 2014 by jm
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