jerryking + sports_marketing   4

A high-tech sports revolution
Jan. 09, 2010 | The Globe and Mail | by Stephen Brunt. The
boomers and their buying power are heading toward the sunset, and the
talk in the sports business now is about how to attract and hold a
different generation, with a different, diminished attention span,
accustomed to having the whole world laid out for them, every minute of
every day, literally at their fingertips.

Getting them out of their homes and into the building or into the
ballpark, getting their eyes to linger for more than a few seconds as a
game flickers across a screen – not to mention the advertising that pays
the freight – has become the core challenge.
sports  consumption  Stephen_Brunt  revolution  arenas  future  challenges  LBMA  sports_marketing  baby_boomers  millennials  attention  advertising  buying_power  stadiums  attention_spans 
january 2010 by jerryking

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