jerryking + spatial_awareness   5

If you want a good PR person, hire a soccer player -
AUGUST 26, 2014 | PRConsultants Group| By Margaret Nathan, Partner at Strategic Communication, Inc.

"...the best PR people are always the ones who know the playing field cold, the ones who know where all the bodies are buried and who can feel the space and timing of a great opportunity or a good story, who know the best people in the company from whom to get information and how not to hide, but to explain.

As Critchley writes, “Soccer is a collective game, a team game, and everyone has to play the part which has been assigned to them, which means they have to understand it spatially, positionally and intelligently and make it effective.” A good PR person or public relations firm operation is the same.

I frequently get asked from clients why isn’t my acquisition, my product, my company front-page news. Well now I can explain it. If you have the “product” and your company runs the “right formations to control the space” and your competitors are in awe, you probably have a great story.

Good PR people should be able to help your company run the “right formations” and structure the right timing and space around the company and then always be able to provide three to four options for the company to run with. While baseball is also a team sport, it is primarily driven by individual achievement. “The team who performs the most individual tasks well will probably win the game,” according to Brooks. But the question is can they win it for the long haul.

“Once we acknowledge that, in life, we are playing soccer, not baseball, a few things become clear. First, awareness of the landscape of reality is the highest form of wisdom. It’s not raw computational power that matters most; it’s having a sensitive attunement to the widest environment, feeling where the flow of events is going. Genius is in practice perceiving more than the conscious reasoning,” said Brooks.

So I would encourage everyone who is hiring a Public Relations firm to ask yourselves are these guys’ soccer players or a baseball team? If the PR firm or the PR person is not constantly re-evaluating your business, introducing you to new ideas and people to drive your business then go find someone who will. Go find a soccer player.
spatial_awareness  soccer  public_relations  wisdom  collective_intelligence  sophisticated  competitive_landscape  generating_strategic_options  professional_service_firms  long-haul  Simon_Critchley 
september 2016 by jerryking
One given moment
Apr 2nd 2016 | The Economist |
Johan Cryuff believed that true beauty of the world’s most beautiful game, didn’t lie in tricksy technique. If a man could juggle a ball a thousand times, it proved only that he ought to join the circus. Of course, it was great when Rudolf Nureyev said he should have been a dancer. But Cryuff was not just using his long, lean body when he played football. He was mostly using his brain....

Strategic nous - "practical intelligence/good judgement/shrewdness" = "high-octane business acumen"

As a coach of Barcelona, Cryuff instigated their junior academy, La Masia, the imitated the one he had set up to at Club Ajax. There a new generation of players—Messi, Iniesta, Xavi and the rest—learned to play in the swift, precise and total Cruyff style.

Soccer clubs that hired Cryuff, as a director or adviser were berated when things were not done as they had to be, his way. “Before I make a mistake, I don’t make that mistake,” he said.

Match analysts almost made him into a scholar of the turf, “a Pythagoras in boots”, as he was called once. For him, it was all just instinct.

Cryuff usually played forward, but his philosophy of “total football”—in which he had been coached himself by Rinus Michels at Ajax, before he became its most celebrated “conductor”, as of an orchestra—allowed any player to take any position on the field. Left-wingers could be right-wingers, and a goalie could even be an attacker, using his feet for a change. (Why not? It was a waste of a position otherwise.) Switching and swapping was a neat way to confound the opposition,

His rules of the game were simple. (Geometrical, some said, even mystical.) If he had the ball, the space on the pitch had to be made as large as possible. If he didn’t have it, the space had to become threatening and small. He adjusted his perspective continually with the movement of the ball. At one given moment—neither too early nor too late, en un momento dado, his catchphrase when he shaped Barcelona into the world’s top team—the ball and he would meet.
business_acumen  coaching  FC_Barcelona  fingerspitzengefühl  Johan_Cryuff  moments  obituaries  soccer  spatial_awareness  strategic_thinking 
september 2016 by jerryking
Baseball or Soccer? - NYTimes.com
JULY 10, 2014 | NYT | David Brooks
Is life more like baseball, or is it more like soccer?

Baseball is a team sport, but it is basically an accumulation of individual activities. Throwing a strike, hitting a line drive or fielding a grounder is primarily an individual achievement. The team that performs the most individual tasks well will probably win the game.

Soccer is not like that. In soccer, almost no task, except the penalty kick and a few others, is intrinsically individual. Soccer, as Simon Critchley pointed out recently in The New York Review of Books, is a game about occupying and controlling space. If you get the ball and your teammates have run the right formations, and structured the space around you, you’ll have three or four options on where to distribute it. If the defenders have structured their formations to control the space, then you will have no options. Even the act of touching the ball is not primarily defined by the man who is touching it; it is defined by the context created by all the other players.
“Soccer is a collective game, a team game, and everyone has to play the part which has been assigned to them, which means they have to understand it spatially, positionally and intelligently and make it effective.” Brazil wasn’t clobbered by Germany this week because the quality of the individual players was so much worse. They got slaughtered because they did a pathetic job of controlling space. A German player would touch the ball, even close to the Brazilian goal, and he had ample room to make the kill....Most of us spend our days thinking we are playing baseball, but we are really playing soccer. We think we individually choose what career path to take, whom to socialize with, what views to hold. But, in fact, those decisions are shaped by the networks of people around us more than we dare recognize.

This influence happens through at least three avenues. First there is contagion. People absorb memes, ideas and behaviors from each other the way they catch a cold....Then there is the structure of your network. There is by now a vast body of research on how differently people behave depending on the structure of the social networks. There is by now a vast body of research on how differently people behave depending on the structure of the social networks. People with vast numbers of acquaintances have more job opportunities than people with fewer but deeper friendships. Most organizations have structural holes, gaps between two departments or disciplines. If you happen to be in an undeveloped structural hole where you can link two departments, your career is likely to take off.

Innovation is hugely shaped by the structure of an industry at any moment. ...Finally, there is the power of the extended mind....our very consciousness is shaped by the people around us. Let me simplify it with a classic observation: Each close friend you have brings out a version of yourself that you could not bring out on your own. When your close friend dies, you are not only losing the friend, you are losing the version of your personality that he or she elicited....Once we acknowledge that, in life, we are playing soccer, not baseball, a few things become clear. First, awareness of the landscape of reality is the highest form of wisdom. It’s not raw computational power that matters most; it’s having a sensitive attunement to the widest environment, feeling where the flow of events is going. Genius is in practice perceiving more than the conscious reasoning.

Second, predictive models will be less useful. Baseball is wonderful for sabermetricians. In each at bat there is a limited range of possible outcomes. Activities like soccer are not as easily renderable statistically, because the relevant spatial structures are harder to quantify.
David_Brooks  baseball  bridging  career_paths  Communicating_&_Connecting  soccer  social_networking  strategy  spatial_awareness  fingerspitzengefühl  innovation  negative_space  predictive_modeling  job_opportunities  job_search  competitive_landscape  think_threes  large_companies  opportunities  contextual_intelligence  wisdom 
july 2014 by jerryking

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