jerryking + social_norms   2

Innovation: less shock and more awe
And al­though people say they like new things, often what they want is mere­ly for existing things to work better.

Innovations must be bought repeatedly if they are to succeed commercially. As Simon Roberts, an anthropologist and director of Stripe Partners, an innovation agency in London, puts it: “Businesses often look on innovations as ‘new things’. But to understand how new things become part of the everyday, it’s more helpful to think of them as skills and habits consumers ac­quire.”

Innovations that fit current circumstances may stand a better chance of bedding in than those that tear up the rule book.

How to turn an innovation into a consumer habit

●Respect social norms and work around any existing infrastructure. Even disruptive innovations need to fit into the world as it is – at least initially.

●Choose your words Analogies can help people grasp how innovations work and by referencing familiar things make the unfamiliar less daunting – for instance using “checkout” for online shopping.

●Show, not tell Bombarding people with data rarely helps. Concentrate instead on creating opportunities for people to experiment with innovations first hand.

●Engage the senses Building prompts and cues into new technologies – the swoosh signifying a text message has been sent, the artificial shutter click on digital cameras – is reassuring for novices.

●Get verbal Names that sound good as verbs − as in Skyping or Googling − encourage consumers to think of innovations as things others are embracing, which they should perhaps do too.
robotics  automation  autonomous_vehicles  innovation  habits  prompts  cues  adaptability  anthropologists  experiential_marketing  skills  customer_adoption  cultural_divides  analogies  social_norms  experimentation  haptics  senses  digital_cameras 
november 2017 by jerryking
60 Stern Truths For Entrepreneurs
2004 Philip Stern @ pstern@sternthinking.com or 416.588.0000

* No one really cares like you care.
* Know strategy. Think strategy. Do strategy.
* Nourish your attitude.
* Your work is delivered with your mouth and your typing finger(s).
* Make enemies carefully.
* Respect fashion. Respect stupidity.
* Learn to converse. Learn to sell
* Sales and marketing are different skills and are rarely both mastered by one person.
* Ration your time.
* Assemble a small Board and listen to them!
* Don’t be smarter than the trends.
* Solutions must really solve an identifiable, painful problem. Build and sell solutions.
* Invest in validation.
* Design validation in. Respect the Chasm.
* Only lunatics attempt to create new categories.
* Always have sex before the big game and never have sex before the big game.
* Seek a segment that you can capture within a market that's big.
* Prepare for war. Competition and rivalry both have their place. Parlez vous "elevator speech"?
* Get serious. regular exercise.
* Compelling means COMPELLING!
* Cash is [insert name of favoured deity].
* Ask a few absolutely trustworthy friends to be regularly available and brutal. Document it. when relevant. get it signed.
* Build and maintain a sane filing system.
* Your lawyer will be delighted to run your business for S375/hr.
* Out of the room: out of the deal,
* Consistency is valuable: success is better.
* Do what you know.
* Drive people to perform: jointly set goals, invest time to track progress. and think like a coach. Revel in cheapness. Band-Aids are sometimes the right response. Brand it.”
* Pick a supportive partner.
* Rehearse. Rehearse. Rehearse.
* At minimum; Plans are nothing; planning is everything.
* However you can, link your ego to success. Underpromise (by a little) and overdeliver (by a little).
* Optimism is a great attitude but a counterproductive prediction device.
* Your Business Plan is about identifying and exploiting opportunity/ies.
* Highly successful people are often lousy advisors.
* Fix your substance abuse now. Learn to negotiate.
* Tell the hard truth in a clear but gentle way.
* Set limits.
* Set standards.
* Learn and practice structured interviewing when you hire.
* You can compensate for lack of focus by using immense force.
* Say thank-you. Human motivations are largely unconsciousness
* No one really cares like you care.
* Don't mortgage your home.
entrepreneurship  start_ups  small_business  social_norms  tips  lessons_learned  affirmations  hard_truths  It's_up_to_me  new_categories 
march 2012 by jerryking

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