jerryking + shopping   13

The End of the Impulse Shopper - WSJ
Nov. 25, 2014 | WSJ |By SHELLY BANJO and SARA GERMANO.

An endangered species in the retail landscape is the ''impulse buy''...grocery shoppers are becoming more intentional and this is paving the way for more innovation in physical and digital merchandising.....Many Americans have the money and the will to spend. But they are time-pressed and deal savvy, visiting stores only when they run out of items like cereal or toilet paper and after doing extensive research on purchases online and with friends. They buy what they came for—and then leave. Those habits threaten more than just gum sales at checkout. Impulse is why stores offer deep discounts on loss leaders, why they put the milk in the back corner and why marketers spend heavily to pile up products in displays at the ends of the aisles. If shoppers just target the deals and don’t let their eyes wander, long cherished models for boosting sales fall apart...the symptoms of the industry’s malaise are clear enough: extended declines in shopper traffic, weak sales growth, and a discount-driven race to the bottom that is sapping pricing power.
impulse_purchasing  bricks-and-mortar  retailers  grocery  supermarkets  habits  discounting  shopping  shopping_experience  Turnstyle  intentionality  discretionary_spending  loss_leaders  foot_traffic  merchandising  frugality  decline  symptoms  endangered  time-strapped 
january 2015 by jerryking
Deliverance
July/August 2006 |ATLANTIC MAGAZINE|By Corby Kummer.

The future of shopping for fresh fruits and vegetables
organic  shopping  future  fruits  vegetables  farmers'_markets  online_groceries  supermarkets  Whole_Foods  shopping_experience  locavore  e-commerce  CSA  warehouses  FreshDirect 
july 2012 by jerryking
How Super Is Your Market? - WSJ.com
March 1, 2005 | WSJ | By ADAM HANFT.

"I'd have to say that there are several intersecting explanations for the deep crisis gripping the supermarket category.

Industries are self-selecting in terms of the leadership they attract, and the grocery industry has long been populated by conservative management that is resistant to change and innovation. They took their customers for granted, and relied on manufacturers to innovate with new products, seeing themselves as basically commodity transaction points whose responsibility was to stock the shelves, mist the lettuce, and collect the carts from the parking lot.

This lack of marketing sophistication and a consumer-driven approach screams at us from the entire supermarket buying experience. (What other industry rewards those who spend less, which is what the 10 items or less Express Lane does?)

Food shopping should be a variety of entertainment, which is something that Whole Foods understands. Its merchandising should combine elements of adventure and discovery in a tactile and sensual environment. But consider the clinical drabness of the supermarket, and think how long it's been that way: Step inside your average supermarket, if you wanted to convince yourself that you're in 1964 instead of 2004, you could. Meanwhile, retailers in general -- from Old Navy to even Home Depot -- have defined the shopping experience for stimulation-craved, ADD shoppers.

Another massive failure is that supermarkets don't invest in building their brand -- their marketing is entirely price-driven. "
supermarkets  bankruptcies  Winn-Dixie  Nielsen  leadership  marketing  price-driven  self-selecting  Whole_Foods  shopping  shopping_experience  grocery  customer_experience 
july 2012 by jerryking
The future of shopping - FT.com
September 30, 2011 6:03 pm
The future of shopping

By Mark Ellwood
future  shopping  retailers  retailing  Belgium 
october 2011 by jerryking
The Best Eyeglasses in Toronto
December 17, 2009 | BlogTO | Posted by Rick McGinnis.
eyeglasses  best_of  Toronto  shopping 
august 2011 by jerryking
Shopkick App Pushes Bargains, Aisle by Aisle - NYTimes.com
By STEPHANIE CLIFFORD
Published: August 17, 2010
Major retailers are working with a new smartphone application that
tracks and offers promotions to shoppers as they move from outside the
store, to counters, to cash registers — even inside the dressing room.
The app, called Shopkick, will be available on Tuesday for the iPhone
and in the fall for Android phones. And with five major companies
supporting it — Macy’s, Best Buy, Sports Authority and American Eagle
Outfitters, along with the Simon Property Group, the prominent mall
operator — it is getting a big introduction. Unlike apps like
Foursquare, Shopkick tells retailers when users are inside, not just
near, a store. The app lets stores “influence their behavior,”
mobile_applications  retailers  smartphones  shopping  Shopkick 
august 2010 by jerryking
Autobytel Inc.; Autobytel Debuts Innovative, Cost-Effective Local Marketing Opportunity for Nation's Dealers
Anonymous. Journal of Transportation. Atlanta: Feb 25, 2008.
pg. 16. How LocalConnect Works

For new vehicle dealers, the ads displaying special offers (updated
weekly) are exclusive to each dealership brand in the consumer's area
and are targeted to appear at relevant points during consumer research
activity. For example, if a consumer is researching the brand the dealer
carries, the local dealership's marketing messages and an 800 number
that dials directly into the dealership will automatically appear,
together with the opportunity to click through to view special offers as
well as customized video demonstrations and slideshows spotlighting
specific dealer inventory. Each ad's effectiveness is tracked with
detailed activity reports including amount of time spent viewing the ad,
click-throughs, emails and phone calls with playback.
ProQuest  online_advertising  websites  marketing  market_opportunities  City_Voice  classified_ads  second_hand  shopping  retention  local 
july 2010 by jerryking
Data Mining for Shopping Centres - customer knowledge management framework
2001 | Journal of Knowledge Management | Charles Dennis; David Marsland; Tony Cockett
data_mining  retailers  BIAs  shopping  shopping_malls 
may 2009 by jerryking
The Future of Shopping: Custom Everything - Dual Perspectives -
March 16, 2009| Portfolio.com | by Sara Clemence |

Portfolio.com reports: What happens when you can design your physical world as easily as you can reformat your blog?
customization  innovation  shoes  retailers  personalization  cyberphysical  shopping  design  bespoke  meat_space  analog  sneakers  physical_world 
march 2009 by jerryking

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