jerryking + personal_selling   2

Opportunities for Entrepreneurs_Consolidating Fragmented Service Industries
Spring 1986 | New Management Vol. 3. Iss, 4; pg. 23. 5 pgs | Krauss, Carol Gibbons.

There are many opportunities for aspiring entrepreneurs to establish a successful business in the fragmented service industries. Reasons for fragmentation include: 1. the need for personal selling or delivery of a highly customized product, 2‘ local variations in environment or demand. and 3. inability to achieve economies of scale. Several possible strategies to overcome these fragmenting factors exist 1. Introduce a higher level of professionalism 2. Transform a service from a specialty into a commodity‘ 3. Separate portions of a mixed service and specialize in one aspect. 4. Change the delivery system by replacing some personal interaction with either automation or more customer participation To take advantage of these business opportunities. one must have a creative mind that is open to new organizational designs. The goal is to create a flexible formula that can be replicated
consolidation  entrepreneur  fragmentation  opportunities  personal_selling  small_business  start_ups  strategic_planning  economies_of_scale  fragmented_markets  roll_ups  professionalization 
july 2012 by jerryking

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