jerryking + online_marketing   14

Secrets of a Successful Pay-Per-Click Campaign
Click. Click. Ka-ching
Ever wondered whether running ads on Google would boost your business? PAUL LIMA explains why it’s worth it– and how to do it.
Globe and Mail – May 6, 2008
online_marketing  online_advertising  pay-per-click  Google  from notes
november 2012 by jerryking
Shopping by TV Comes to the PC -
April 19, 2007 | Wall Street Journal | by JESSICA E.
VASCELLARO. Web retailers have caught the online video bug. As the cost
of filming and producing five-minute clips plummets, a broad range of
e-commerce companies are turning to gussied-up hosts and panoramic
product shots to compete for online shoppers' attention. The retailers
say they are trying to create a new genre that strikes a balance between
infomercials and entertainment. And as competition continues to squeeze
online retailers' margins, they are looking to their new video
inventory to bring in extra revenue from advertising other brands.
online_video  e-commerce  online_marketing  Jessica_E._Vascellaro 
january 2010 by jerryking
Seth's Blog: Is it too late to catch up?
Posted by Seth Godin on December 03, 2009. What if your
organization or your client has done nothing? What if they've just
watched the last fourteen years go by? No real website, no social media,
no permission assets. What if now they're ready and they ask your
advice? And, by the way, they have no real cash to spend...Here's a list
of Seth's top ten things to consider doing:

......*Start a newsletter for your vendors. Email them regular updates about what you're doing, what's selling and what problems are going on internally that they might be able to help you with.
*Do not approve any project that isn't run on Basecamp.
*Get a white board and put it in the break room. On it, have someone update: how many people subscribe to the newsletter, how many people visit the website, how many inbound requests come in by phone, how long it takes customer service to answer an email and how often your brand names are showing up on Twitter every day.
*Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
*Refuse to cede the work to consultants. You don't outsource your drill press or your bookkeeping or your product design. If you're going to catch up, you must (all of you) get good at this, and you only accomplish that by doing it.
The problem is no longer budget. The problem is no longer access to tools.
Basecamp  Seth_Godin  UFSC  lists  tips  online_marketing 
december 2009 by jerryking
The Social Data Revolution(s) - Now, New, Next -
4:58 PM Wednesday May 20, 2009 | | blog post by Andreas Weigend
data  social_data  customers  marketing  online_marketing 
june 2009 by jerryking
In Search of Traffic -
APRIL 30, 2007 | Wall Street Journal | by KELLY K. SPORS
online_marketing  websites  search  SEO 
june 2009 by jerryking
What E-Tailers Can Learn From Airline Pricing -
pricing  yield_management  online_marketing  e-commerce  airline_industry  dynamic_pricing 
may 2009 by jerryking
How Marketers Hone Their Aim Online -
JUNE 19, 2007 | Wall Street Journal | by EMILY STEEL

How marketers are increasingly using behavioural targeting in online ad
buying to boost marketing effectiveness (greater granularity)
online_marketing  online_advertising  privacy  granularity  Emily_Steel  online_behaviour  behavioural_targeting 
april 2009 by jerryking
Mastering The Internet - 5/1/2006 - HOTELS Magazine
5/1/2006 | HOTELS Magazine | By Derek Gale, Associate Editor
hotels  online_marketing  travel  China  SEO 
april 2009 by jerryking / Business Life - Fashion retailer cuts a dash online
June 3 2008 19:34 | Last updated: June 3 2008 19:34| Financial Times| By Adrian Michaels in Milan
online_marketing  fashion  distribution_channels  entrepreneur  Yoox  distribution  e-commerce 
march 2009 by jerryking
Custom-made for e-tail success; Joseph Skerritt's dress shirt start-up is among a growing number of companies using social media as a cheap and effective marketing tool,
Mar 18, 2009 | Financial Times. London (UK): pg. 10 | by
Rebecca Knight. Profiles Joseph Skerritt, founder of Proper Cloth, a New
York-based e-commerce dress shirt company that allows shoppers to mix
and match fabrics, using computer-generated tailoring for the right fit.
retailers  bespoke  mens'_clothing  entrepreneur  social_networking  twitter  online_marketing  social_media  MBAs 
march 2009 by jerryking
09-24-2007 The Globe and Mail Column by Schachter, Harvey
Stress belongs in one place: back at the office
questions  Harvey_Schachter  managing_people  online_marketing  stressful  work_life_balance 
march 2009 by jerryking
HUMAN RESOURCES: Hire the best candidate - Flip your process upside down
March 24, 2008, column by Harvey Schachter offering tips on
hiring candidates, arriving on time, online marketing and power points
Managing_Your_Career  recruiting  tips  Harvey_Schachter  hiring  online_marketing 
january 2009 by jerryking

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