jerryking + marketing_math   2

Introduction to the Case Method
(1) Define the central problem. (Problems vs. symptoms, sequence, linkages)
(2) Formulate the alternatives. (3 or 4 are usually sufficient. Include maintenance of the status quo).
(3) Analyze the alternatives. (Uncover the nature, proportion, function, and underlying relationships among a set of variables). Lay out assumptions. Review assumptions to see how dependent conclusions are on the assumptions made. Contingency plans in the case that assumptions don't hold. Opposing arguments addressed? Pros/cons of each alternative.
(4) Recommend a solution. (Make it clear cut. Avoid qualifications)
(5) Specify a plan of action. (Potential reactions)
(6) Prepare contingency plans.
case_studies  business_schools  symptoms  howto  frameworks  problem_framing  problem_solving  linkages  marketing_math  critical_thinking  action_plans  contingency_planning  alternatives  assumptions  argumentation  sequencing 
july 2012 by jerryking

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