jerryking + marketing + underserved   2

The Female Economy -
September 2009 | Harvard Business Review | by Michael J.
Silverstein and Kate Sayre. Women feel vastly underserved. They still
appear to be undervalued in the marketplace and underestimated in the
workplace. They have too many demands on their time and constantly
juggle conflicting priorities—work, home, and family. Few companies have
responded to their need for time-saving solutions or for products and
services designed specifically for them. Opportunities lie in Food,
Fitness, Beauty, Apparel, Financial Services and Healthcare.
gender_gap  female  women  marketing  underserved 
august 2009 by jerryking Fresh idea helps turn Loblaw's fortunes around
February 7, 2009 G&M article by MARINA STRAUSS reports on
Loblaw's bet three years ago that the cheap chic Joe Fresh Style fashion
collection would help the grocery chain meet the challenge of archrival
discounter Wal-Mart Canada Corp.
grocery  underserved  strategy  marketing  Joe_Fresh  retailers  Loblaws  Wal-Mart  Mimran  creativity  innovation  Marina_Strauss  turnarounds 
february 2009 by jerryking

Copy this bookmark: