jerryking + marketing + shortcomings   1

Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb problem | VentureBeat | Marketing | by John Koetsier
JULY 24, 2015 | Venturebeat | JOHN KOETSIER.

Why marketers have a job
The deficiencies not only in data but of data are the reason marketers have a job, Gladwell said. In fact, it goes deeper than that:

“The reason your profession is a profession and not a job is that your role is to find the truth in the data.”

And that’s a significant challenge.
data  Malcolm_Gladwell  skepticism  Facebook  Snapchat  Airbnb  millenials  sharing_economy  marketing  shortcomings  developmental_change  generational_change  customer_risk 
july 2015 by jerryking

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