jerryking + marketing + shopping   2

How Super Is Your Market? - WSJ.com
March 1, 2005 | WSJ | By ADAM HANFT.

"I'd have to say that there are several intersecting explanations for the deep crisis gripping the supermarket category.

Industries are self-selecting in terms of the leadership they attract, and the grocery industry has long been populated by conservative management that is resistant to change and innovation. They took their customers for granted, and relied on manufacturers to innovate with new products, seeing themselves as basically commodity transaction points whose responsibility was to stock the shelves, mist the lettuce, and collect the carts from the parking lot.

This lack of marketing sophistication and a consumer-driven approach screams at us from the entire supermarket buying experience. (What other industry rewards those who spend less, which is what the 10 items or less Express Lane does?)

Food shopping should be a variety of entertainment, which is something that Whole Foods understands. Its merchandising should combine elements of adventure and discovery in a tactile and sensual environment. But consider the clinical drabness of the supermarket, and think how long it's been that way: Step inside your average supermarket, if you wanted to convince yourself that you're in 1964 instead of 2004, you could. Meanwhile, retailers in general -- from Old Navy to even Home Depot -- have defined the shopping experience for stimulation-craved, ADD shoppers.

Another massive failure is that supermarkets don't invest in building their brand -- their marketing is entirely price-driven. "
supermarkets  bankruptcies  Winn-Dixie  Nielsen  leadership  marketing  price-driven  self-selecting  Whole_Foods  shopping  shopping_experience  grocery  customer_experience 
july 2012 by jerryking
Autobytel Inc.; Autobytel Debuts Innovative, Cost-Effective Local Marketing Opportunity for Nation's Dealers
Anonymous. Journal of Transportation. Atlanta: Feb 25, 2008.
pg. 16. How LocalConnect Works

For new vehicle dealers, the ads displaying special offers (updated
weekly) are exclusive to each dealership brand in the consumer's area
and are targeted to appear at relevant points during consumer research
activity. For example, if a consumer is researching the brand the dealer
carries, the local dealership's marketing messages and an 800 number
that dials directly into the dealership will automatically appear,
together with the opportunity to click through to view special offers as
well as customized video demonstrations and slideshows spotlighting
specific dealer inventory. Each ad's effectiveness is tracked with
detailed activity reports including amount of time spent viewing the ad,
click-throughs, emails and phone calls with playback.
ProQuest  online_advertising  websites  marketing  market_opportunities  City_Voice  classified_ads  second_hand  shopping  retention  local 
july 2010 by jerryking

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