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Create a Software Demo Presentation That Wows Prospects: 5 Mistakes to Avoid | MarketingSherpa
6 Feb 2007 | Marketing Sherpa | by Peter Cohan

"Most demos take 20 minutes or 40 minutes or -- God help you -- longer to get to the point," says Peter Cohan, Founder and Principal of The Second Derivative, a company that helps organizations such as Ariba and Business Objects improve the success of their business software demos.

Whether you're creating a demo to teach your sales force about a new product or for their use in the field, most marketers fall into the pit of five worst practices that leave viewers snoring.

1. Presenting a linear demo from beginning to end
2. Failing to focus on customer needs
3. Showing feature after feature
4. The one-demo-fits-all practice
5. Death by corporate overview

So, how do you put together a demo that works? Here are some presentation notes from Cohan.
presentations  Communicating_&_Connecting  linearity  marketing  mistakes  one-size-fits-all  sales  salesmanship  salespeople  sales_presentations  William_Cohan 
january 2012 by jerryking

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