jerryking + marketing + prospecting   1

It Starts with Lead Generation
Sep/Oct 2010 | Business Owner pg.3 | Anonymous

You cannot grow revenue and earn high profits without first becoming great at lead generation. If you aspire to be in the business fast lane, lead generation is your fuel. Once leads are being consistently generated in sufficient quality and quantity to support revenue levels that will allow profitable operation of the business, the task turns to lead conversion. Finally, a business must satisfactorily deliver the purchased product or service if it hopes to endure. business. And so business, in its essence, is simply: 1. lead generation, 2. lead conversion, and 3. product or service delivery. Becoming "decent" at all three is probably enough to put yourself in the top 20%.
prospecting  JCK  ProQuest  entrepreneur  lead_generation  marketing  revenues  profits 
october 2011 by jerryking

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