jerryking + marketing + privacy   3

Seeking to Build a Better Consumer Profile - WSJ.com
MARCH 15, 2010 | Wall Street Journal | by EMILY STEEL.
Exploring Ways to Build a Better Consumer Profile
Nielsen, Digital-Marketing Firm eXelate Form Alliance to Merge Online
and Offline Data in Bid to Improve Ad Targeting. Digital-marketing
companies are rapidly moving to blend information about consumers'
Web-surfing behavior with reams of other personal data available
offline, seeking to make it easier for online advertisers to reach their
target audiences.
Advertisers say the push could enhance their ability to target ads at
specific types of consumers, but it is drawing scrutiny from Congress,
federal regulators and privacy watchdogs, who are already concerned
about the use of Web-surfing data.
Nielsen  consumer_research  privacy  data_driven  personalization  person  EXelate  Acxiom  advertising  marketing  customer_profiling 
march 2010 by jerryking

Copy this bookmark:



description:


tags: