jerryking + marketing + owners   3

The Tech Profile: How a Small Retailer Handles I.T. -
May 17, 2011 | NYT |By DAVID H. FREEDMAN
The business: JetPens, based in San Jose, Calif., is a 14-person online
retailer of mostly Japanese pens and pen-related paraphernalia. The
slick, slightly edgy Web site is packed with stuff that you won’t find
just anywhere, including pens designed specifically for drawing Japanese
Manga-style cartoon art and a five-function eraser. As a result,
JetPens has drawn a cult following and fills about 100,000 orders a
running_a_business  marketing  retailers  e-commerce  David_Freedman  google  PayPal  Quickbooks  facebook  handwritten  analog  writing  artifacts  IT  owners  small_business  Japanese  premium  brands  Stanford  alumni 
may 2011 by jerryking
Marketing to family businesses checklist
May 1996 | Journal of Accountancy | by Leslie Dashew. How to reach business owners?
* Attend family business conferences.
* Use seminars, newletters on family business topics.
* Speak to Jaycees, Kiwanis, local chamber of commerce.
ProQuest  family-owned_businesses  marketing  JCK  ideas  owners 
february 2010 by jerryking

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