jerryking + marketing + organic   1

Why the Soy Milk King Still Reigns By selling out to the nation's largest dairy distributor, White Wave president Steve Demos turned Silk into a beverage for the masses. - April 1, 2004
April 1, 2004 | Business 2.0 | By G. Pascal Zachary.
(1) Mainstream packaging - 1st soy milk packaged in conventional cartons and sold in dairy sections.
(2) Traditional taste - specially formulated for better flavour and mouth-feel.
(3) National distribution- an alliance with Dean Foods scored valuable shelf space.
(4) Devoted Management- Dean left the hippies in charge because they know soy best.
G._Pascal_Zachary  dairy  entrepreneur  soybeans  Steve_Demos  exits  organic  marketing 
may 2012 by jerryking

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