jerryking + marketing + market_opportunities   2

5-Step Primer to Entering New Markets
| Inc.com | BY KARL STARK AND BILL STEWART, Co-founders, Avondale.

Expanding into a new market can be an effective way to leverage your core business for growth. But it takes a disciplined process to accurately assess the potential of each growth opportunity, because a bad bet can bog down your business.

Investing the appropriate level of resources in market analysis, selection, and entry method can create a foundation for success in the chosen market. We suggest following five steps to properly assess the opportunities and risks of a new market.

1. Define the Market
2. Perform Market Analysis
3. Assess Internal Capabilities
4. Prioritize and Select Markets
5. Develop Market Entry Options
marketing  growth  core_businesses  market_entry  new_markets  capabilities  frameworks  market_definition  market_analysis  self-assessment  market_opportunities  market_assessment  generating_strategic_options  assessments_&_evaluations  opportunities  Michael_McDerment  primers 
october 2016 by jerryking
Autobytel Inc.; Autobytel Debuts Innovative, Cost-Effective Local Marketing Opportunity for Nation's Dealers
Anonymous. Journal of Transportation. Atlanta: Feb 25, 2008.
pg. 16. How LocalConnect Works

For new vehicle dealers, the ads displaying special offers (updated
weekly) are exclusive to each dealership brand in the consumer's area
and are targeted to appear at relevant points during consumer research
activity. For example, if a consumer is researching the brand the dealer
carries, the local dealership's marketing messages and an 800 number
that dials directly into the dealership will automatically appear,
together with the opportunity to click through to view special offers as
well as customized video demonstrations and slideshows spotlighting
specific dealer inventory. Each ad's effectiveness is tracked with
detailed activity reports including amount of time spent viewing the ad,
click-throughs, emails and phone calls with playback.
ProQuest  online_advertising  websites  marketing  market_opportunities  City_Voice  classified_ads  second_hand  shopping  retention  local 
july 2010 by jerryking

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