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5-Step Primer to Entering New Markets
| Inc.com | BY KARL STARK AND BILL STEWART, Co-founders, Avondale.

Expanding into a new market can be an effective way to leverage your core business for growth. But it takes a disciplined process to accurately assess the potential of each growth opportunity, because a bad bet can bog down your business.

Investing the appropriate level of resources in market analysis, selection, and entry method can create a foundation for success in the chosen market. We suggest following five steps to properly assess the opportunities and risks of a new market.

1. Define the Market
2. Perform Market Analysis
3. Assess Internal Capabilities
4. Prioritize and Select Markets
5. Develop Market Entry Options
marketing  growth  core_businesses  market_entry  new_markets  capabilities  frameworks  market_definition  market_analysis  self-assessment  market_opportunities  market_assessment  generating_strategic_options  assessments_&_evaluations  opportunities  Michael_McDerment  primers 
october 2016 by jerryking

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