jerryking + marketing + management_consulting   6

Meet the New Advertising Agency: Consulting Firms - WSJ
By Lara O’Reilly
June 18, 2018

Competition in the advertising industry used to mean little more than Madison Avenue agencies vying with each other for business.

Now an agency’s competitors include Silicon Valley giants such as Alphabet Inc.’s Google and Facebook Inc., who are cutting out the middleman and working directly with advertisers. Meanwhile, a growing number of ad-agency clients are building in-house advertising capabilities. And consulting firms including Accenture , ACN -0.25% Deloitte and PricewaterhouseCoopers have been bolstering the services they offer clients by buying up ad agencies and design firms that craft things like apps, websites, events and even products.

Accenture Interactive has the largest marketing-services business among consulting firms. Its revenue increased 35% last year to $6.5 billion, and it has been ranked as the leading digital advertising network world-wide by Ad Age three years in a row.
Accenture  advertising_agencies  advertising  CMOs  management_consulting  marketing 
june 2018 by jerryking
LEADERSHIP: Ins and outs of the inner circle
March 16, 2009 | Globe & Mail pg. B6 | by HARVEY SCHACHTER
* Assembling an inner circle of advisors.* Prediction markets. * Respect the customer's time.* Consultancy marketing
leadership  marketing  management_consulting  Harvey_Schachter  consultancy  prediction_markets 
march 2009 by jerryking
Arts Organizations Turn to Him for Advice - WSJ.com
FEBRUARY 18, 2009, WSJ interview with WILLIAM TRIPLETT. Michael
Kaiser, president of the John F. Kennedy Center for the Performing
Arts, announces a free consulting program for any troubled arts
organizations in the U.S. Kaiser authored, "The Art of the
Turnaround: Creating and Maintaining Healthy Arts Organizations,"
marketing  nonprofit  ECONOMY  management_consulting  cultural_institutions  troubleshooting  turnarounds  leadership 
february 2009 by jerryking

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