jerryking + marketing + local_advertising   4

Hot New Marketing Trends
August 2006 | Entrepreneur Magazine | By Gwen Moran. Go
Online:
"Think globally, act locally" is now the mantra for entrepreneurs
advertising online. Online ad spending is up as much as 33 percent over
last year, says David J. Moore, chairman and CEO of digital marketing
firm 24/7 Real Media Inc. in New York City. Earlier this year, Google
announced a new local advertising program linked to its map service and
AdWords program, allowing businesses to drive some of Google's traffic
to their brick-and-mortar locations.

"[Entrepreneurs] should pay attention to any targeting that allows them
to increase advertising efficiency by reaching users in their particular
geographic area," says Moore. Online ads are also migrating to podcasts
and blogs, where advertisers can reach very specific niche audiences.
And with increased access to broadband and the falling cost of video
production, Moore foresees a rise in online video ads for businesses as
well.
marketing  trends  local_advertising  City_Voice  targeting  target_marketing  bricks-and-mortar  web_video  pay_attention 
july 2010 by jerryking
When Art Meets Science: The Challenge of ROI Marketing
12/17/03 / Spring 2009 Issue | Strategy + Business |
Anonymous. These days, there’s more pressure than ever to make
marketing more of a quantifiable science than an ephemeral art. In
response, a new management discipline called ROI marketing is emerging
to help businesses attain the highest possible return on their marketing
investments.
advertising  local_advertising  ROI  marketing  metrics  Pat_Condon  pay-for-performance  measurements 
july 2010 by jerryking

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