jerryking + marketing + ksfs   1

Keys to a successful marketing campaign
Sept. 12, 2011 |G&M|Harvey Schachter.

Consider this article for Virgina of Fayeclack Communications

Marketing guidelines:1. Be noticeable: Engage consumers.Get them to think about your brand. 2. Be insight-based: Impactful campaigns must resonate with
some insight - a compelling, original observation about consumers or the
product category, based on research or chatting with consumers. 3. Be
memorable : Your ad must be remembered, e.g. Apple's 1984 ad jabbing at
IBM. 4. Be branded: It's important consumers remember the brand, and
that the ad supports & reinforces it. 5. Be "campaignable": A
single ad is not a campaign, but if effective should lead to one. 6. Be
differentiated: It's not enough to be remembered & to send a msg.
about being good - est. why your brand is better than its competition.7.
Be motivating to get people to actually do something.8 Be ethical:
Advertising is viewed with suspicion, so be above board. 9. Be
financially sustainable10. Be integrated: Able to deliver your msg. in a
complementary way through the various media.
marketing  ksfs  branding  Harvey_Schachter  campaigns  cross-platform  advertising  Waudware  insights  engagement  Apple  IBM 
september 2011 by jerryking

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